If you ask people what’s important in their sales force, often, they’ll say the pipeline. But, that can mean a lot of different things. This vital tool is essential for most sales organizations, yet it’s often not used correctly, or not understood fully. Jason Jordan, interviewed by John Golden, explores proper pipeline management. This podcast ... »
College sales programs are disproportionately low to the number of salespeople. The sales industry is a giant one, and many people who enter the industry aren’t prepared when they graduate. With sales making up so much of the business world, why don’t we have more college sales programs? Daniel P. Strunk, interviewed by John Golden, ... »
Despite being 51% of the population, women only make up 39% of the sales industry. Lauren Bailey, interviewed by John Golden, explores why there aren’t more women in sales management roles, and how to change things. In this expert sales interview, Lauren Bailey discusses: The importance of having women as part of the sales force ... »
Host John Golden sits down with Social Media expert Eve Mayer to discuss how companies should focus their social media on their specific business goals and why it is important for those managing social media platforms to understand these goals. Eve also gives us insight on the topic of company culture and the necessity of ... »
Great sales managers are hard to come by. Sales managers have a very important job in the sales world. They manage a team of sales reps. They serve as a coach and a trainer. They monitor data and statistics, and a variety of other things. It can be challenging to know which aspect of sales ... »
Host John Golden sits down with Craig Lowder to discuss the 8 components of the sales strategy as outlined in his book Smooth Selling Forever: Charting Your Company’s Course for Predictable and Sustainable Sales Growth. Craig, the founding member of the Main Spring Sales Group, is a seasoned business veteran with more than 30 years ... »
ESSENTIAL SALES TASKS WE SHOULD DO, BUT OFTEN DON’T In this podcast, John Golden talks to Leigh Ashton about sales team motivation: It happens to all of us. We know the things that we should be doing, but neglect to actually do them. The same is true for salespeople. Essential tasks that are important for ... »
John Golden talks to Spencer Marona about value quotient ” Axiogenics, linking thinking to performance. Spencer explains the difference between VQ “value judgment intelligence quotient” versus IQ “intelligence quotient” versus EQ “emotional intelligence”. How important that really is for leaders. Emotional intelligence in regards to being able to handle yourself when employees’ conflicts arise, being ... »
Scaling E-Commerce with Matthew Stafford How do you stand out in the crowded world of e-commerce? In this episode, John Golden sits down with Matthew Stafford, an expert in scaling online brands. They dive into the secrets of building trust, creating a loyal community, and using AI to boost sales. Key insights: Ask customers what ... »
Sales is more than just closing deals—it’s about people. In this episode, John Golden chats with Dr. Robin Hills, a business psychologist and expert in emotional intelligence. They dive into how emotions impact sales and why self-awareness is a game-changer. Dr. Hills shares simple but powerful tips: Use emotions as data, not obstacles. Reflect after ... »
In this episode, host John Golden speaks with e-commerce expert Sabir Semerkant about the most significant challenges online brands will face in 2025. With over $1 billion in revenue, Sabir shares actionable strategies on overcoming common pitfalls like “special snowflake syndrome,” data-driven decision-making, and optimizing business foundations. Learn how to build momentum, manage cash flow, ... »
Video is a game-changer in mid-funnel marketing! In this episode, Tim Bradley breaks down the three essential types of video content and shares actionable strategies to engage buyers and boost conversions. Learn why authenticity, storytelling, and strategic distribution are key to making video content work for your brand. 🔹 How to craft anthem, explainer, and ... »
In this episode of Expert Inside Interview, host John Golden speaks with Dr. Joseph Riggio and Henrik Wenøe about the power of satisfaction selling. This approach shifts sales from problem-solving to understanding and fulfilling customer desires. Key Takeaways: ✅ Sell outcomes, not just solutions – Customers care about what they gain, not what’s broken. ✅ Use ... »
In this episode, John Golden talks to Joris Merks Benjaminsen, an award-winning author and former DEI leader at Google. They discuss challenges like generational differences, company growth, and leadership expectations and how to solve them. Joris shares modern team management strategies, from how to adapt your communication style to foster collaboration and work without power. ... »
