Sales negotiation is a large part of being a successful salesperson, and yet 90% of sales executives have never had any formal negotiation training. Tony Perzow, interviewed by John Golden, gives concrete advice on to best utilize potent sales negotiation skills. This podcast is also a recorded live event you are welcome to view here: ... »
Account-based revenue strategy (ABR) has been a buzzword in the sales world, yet few people understand it or use it properly. Trish Bertuzzi, interviewed by John Golden, explores the ways that using ABR can help, or hurt, your organization. This podcast is also a recorded live event you are welcome to view here: The Keen ... »
Want to learn how to be amazing at customer service? It’s actually not that difficult. Wouldn’t it be nice if everyone regarded you as being amazing in sales? Or a wonderful leader? What if you could transform yourself into a person who was always amazing – in almost every area of life? “Always be amazing.” ... »
The benefit of consistency in sales is very simple. We know that consistent sales activities produce consistent sales results. Random sales activities produce random sales results. Many salespeople use a sales process to guide their buyers from lead to close, but others opt for strategies that produce more inconsistent results. Weldon Long, interviewed by John ... »
In this day and age of the sales world, you might think that sales and marketing engagement would be very integrated. However, this isn’t exactly the case. There is still a struggle between sales teams and marketing teams, and this difficulty unifying them had consequences that affect the entire organization. Joel Capperella, interviewed by John ... »
Our life is our own creating. And yet, many do not embrace overcoming obstacles very well. Much of life may feel like an objective truth, or an external reality that is beyond our control, but overcoming obstacles can lead to fruitful discoveries and unexpected growth, both on a personal level, and professional level. Isaac Lidsky, ... »
John Golden interviews Ryan Lowe who is a professional motivational keynote speaker, sales trainer, consultant & author, whose passion is to work with organizations that want to inspire and motivate their leaders and team members with principles that will help create a positive culture and mindset to achieve excellence. John and Ryan cover the below ... »
In the last decade, we have entered into a new era of selling. This has affected all areas of sales, including the sales team, the marketing team, sales management, technology and software systems, and most importantly, it has changed the way buyers buy. In order to keep up with these changes, David Meerman Scott, interviewed ... »
Is your lead generation strategy stagnant? In this episode of Sales POP!, host John Golden joins expert strategist Jennie Wright to dismantle the “one-size-fits-all” approach to list building. Wright introduces her proprietary List Injection Method, a high-velocity strategy that leverages collaborative events—like virtual summits and bundles—to tap into warm audiences and drive rapid growth. Key ... »
Everyone says you need Venture Capital to scale. Pranav Dalal just proved them wrong. In this episode, the founder of Office Beacon reveals how he bootstrapped a $100 million global empire while retaining 100% equity. Dalal sits down with John Golden to dismantle the “growth at all costs” myth. He explains why he refused to ... »
In this episode, Joe Terry, CEO and cultural transformation expert, challenges the traditional “grind-it-out” leadership model. He introduces a counterintuitive framework: Surrender to Lead. The core philosophy is simple yet radical: Leaders must detach their self-worth from the immediate result to fully master the process. When you stop fearing the outcome, you can focus on ... »
From a council estate in Oxford to a $50 million business exit, Andrew Hulbert’s story is the ultimate blueprint for breaking class ceilings. In this episode of Sales POP!, host John Golden uncovers how Hulbert defied the “stability trap” of his working-class upbringing to build an empire. We explore the psychology of wealth creation and ... »
The “Foreign Language” Test for Higher Conversions Is your B2B landing page failing the “One Second Test”? According to Sahil Patel, CEO of Spiralyze, most B2B sites rely too heavily on text to explain their value. In a recent interview, Patel shared a brutal auditing tactic: Translate your homepage into a language your ideal customer ... »
We often chase a number in a bank account, thinking it equals freedom. But what if the way you earn that money is actually trapping you? In this episode of the Expert Inside Interview, John Golden sits down with real estate titan Gino Barbaro. Co-founder of a portfolio managing over $450 million in assets, Gino ... »
