Podcast

Sales processes and sales strategies are important parts of selling. A sales process follows from sales strategy. A successful operation does not just come about naturally; it is something that requires planning and intense consideration from both customers and companies. And yet, many companies don’t put sufficient work into creating their strategies, leaving their processes ... »

Content marketing has hit the ground running in recent years, with more salespeople and sales organizations producing digital content and written media. It has the potential to be a very successful marketing strategy if done correctly. John Hall, interviewed by John Golden, discusses the influence of content marketing, how to break through the noise, creating ... »

It happens to all of us. We know the things that we should be doing, but neglect to actually do them. The same is true for salespeople. Essential tasks that are important for overall sales generation often get pushed to the wayside. “Sometimes salespeople know how to do something, but they just don’t do it!,” ... »

Why is the sales process important? Host John Golden sits down with Lisa Magnuson to tackle the topic of how a sales process is one of the most important subjects in sales. Unfortunately, most companies only pay it lip service or something that’s done once and remain the same instead of being dynamic. Yet the ... »

Sales executive expert Meridith Powell talks with John Golden about her new book “Owners Redefining Responsibility”. She explains some of the backgrounds about why this book was necessary and what the genesis of it. Her biggest reason, CEO’s want to know how to build a culture that gets employees wanting to get engaged and take ... »

There is often very little training for salespeople on handling rejections. If a salesperson isn’t able to handle how a “no” impacts them, it could impact their next call, their next activity, and can even compound into altering how they perceive their abilities. Being resilient, and knowing what to do in the face of that ... »

Customer integration at the most basic level is about having a company that can truly help the customer in every way. The salesperson becomes a valuable resource to the customers, the customer knows where to go, and who to talk to in order to get the job done. Mike Bosworth has a lot to say ... »

It has long been a struggle for companies to get their sales and marketing teams to align. Throughout the last decade, there have been numerous changes in the sales world, and sales and marketing departments have not been unaffected. However, with these changes have come some complications. It has become challenging to integrate sales and ... »