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🎧The Importance of Sales Training
Sales Training / Mar 5, 2019 / Bob Urichuck

🎧The Importance of Sales Training

Host John Golden sits down with Bob Urichuck to discuss the topic of sales training. Bob is the author of Velocity Selling: How to Attract, Engage & Empower Buyers to BUY. Listen in as Bob and John drive into the important subject of why sales training is an essential part of an effective sales team. ... Read More

🎧 The Key to Sales and Marketing Alignment

🎧 The Key to Sales and Marketing Alignment

PodCast / Nov 12, 2019 / Mike Bosworth

It has long been a struggle for companies to get their sales and marketing teams to align. Throughout the last decade, there have been numerous changes in the sales world, and sales and marketing departments have not been unaffected. However, with these changes have come some complications. It has become challenging to integrate sales and ... Read More

🎧 Employee Advocacy

🎧 Employee Advocacy

PodCast / Nov 12, 2019 / Samantha Stone

The people who know most about an organization, the employees, play a considerable part in advocating, or not advocating, for their company. They have the opportunity to make massive changes with the things they say and share with others. Samantha Stone, interviewed by John Golden, explores employee advocacy trends. This podcast is also a recorded ... Read More

🎧 Rehumanizing Sales

🎧 Rehumanizing Sales

PodCast / Nov 11, 2019 / Shari Levitin

In the wake of artificial intelligence (AI) and technological advances, the sales field has become more digital and less personable. However, there are things that AI will never be able to recreate. Levitin uses the analogy of a sous chef assisting the head chef. A sous chef helps the head chef prep all of the ... Read More

🎧 Change in Sales

🎧 Change in Sales

PodCast / Nov 11, 2019 / Torben Wiese

Sales expert interview, hosted by John Golden, hear how metaphor applies to sales. Get these sales tips: How to be mentally present as a salesperson How to keep your clients mentally present Changing habits to improve sales Tips for reacting to rejections This podcast is also a recorded live event you are welcome to view ... Read More

🎧 Crushing Mediocrity

🎧 Crushing Mediocrity

PodCast / Nov 10, 2019 / Lisa Copeland

Mediocrity, in many ways, has become the new norm in business as we’ve lowered standards, and been overcome by a more casual culture. These tendencies, however, can be detrimental to success. Sticking with the status quo only serves to limit salespeople and their potential. Lisa Copeland, interviewed by John Golden, discusses crushing mediocrity to succeed ... Read More

🎧 The 4 Building Blocks of a Selling Organization

🎧 The 4 Building Blocks of a Selling Organization

PodCast / Nov 10, 2019 / Shawn Karol Sandy

Most people call the place that produces revenue “the sales department”, but if you really think about it, selling is the activity that gets you to a result. For that reason Shawn set out to develop not just sales departments, but selling organizations. Host John Golden sits down with Shawn Karol Sandy to discuss the ... Read More

Audio – Become a Values-Based Leader

Audio – Become a Values-Based Leader

PodCast / Nov 10, 2019 / Harry Kraemer

Podcast interview with Harry Kraemer, Jr. who is a professor of management and strategy at Northwestern University’s Kellogg School of Management, where he teaches in the MBA and the Executive MBA programs. He is an executive partner with Madison Dearborn Partners (MDP) which is one of the largest private equity firms in the United States. ... Read More

🎧 Secrets for Negotiation

🎧 Secrets for Negotiation

PodCast / Nov 9, 2019 / Tony Perzow

Sales negotiation is a large part of being a successful salesperson, and yet 90% of sales executives have never had any formal negotiation training. Tony Perzow, interviewed by John Golden, gives concrete advice on to best utilize potent sales negotiation skills. This podcast is also a recorded live event you are welcome to view here: ... Read More

🎧 Account Based Sales Strategy

🎧 Account Based Sales Strategy

PodCast / Nov 9, 2019 / Trish Bertuzzi

Account-based revenue strategy (ABR) has been a buzzword in the sales world, yet few people understand it or use it properly. Trish Bertuzzi, interviewed by John Golden, explores the ways that using ABR can help, or hurt, your organization. This podcast is also a recorded live event you are welcome to view here: The Keen ... Read More

🎧 Amazement in Sales

🎧 Amazement in Sales

PodCast / Nov 8, 2019 / Shep Hyken

Want to learn how to be amazing at customer service? It’s actually not that difficult. Wouldn’t it be nice if everyone regarded you as being amazing in sales? Or a wonderful leader? What if you could transform yourself into a person who was always amazing – in almost every area of life? “Always be amazing.” ... Read More

🎧 Consistency in Sales

🎧 Consistency in Sales

PodCast / Nov 8, 2019 / Weldon Long

The benefit of consistency in sales is very simple. We know that consistent sales activities produce consistent sales results. Random sales activities produce random sales results. Many salespeople use a sales process to guide their buyers from lead to close, but others opt for strategies that produce more inconsistent results. Weldon Long, interviewed by John ... Read More

🎧 Marketing Support for Sales

🎧 Marketing Support for Sales

PodCast / Nov 7, 2019 / Joel Capperella

In this day and age of the sales world, you might think that sales and marketing engagement would be very integrated. However, this isn’t exactly the case. There is still a struggle between sales teams and marketing teams, and this difficulty unifying them had consequences that affect the entire organization. Joel Capperella, interviewed by John ... Read More

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