Can you bet on a trend? Just look at the financial markets over the last week or so. Not long ago Uber was part of the biggest trend happening—but if you owned shares in Uber in the last few days, you’re wringing your hands in exasperation as Uber shares lost 20 to 25 percent of ... Read More

Sustaining sales skills requires structure. As leaders get a more informed sense of what works and what doesn’t, they can change their sustainment framework, as needed. Here, we look at the five key steps, in sequential order, that we believe form a sound sustainment strategy. Set Clear Expectations Sales professionals need to know that sustainment ... Read More

If your sales training investment is not achieving the outcomes you expected, you are in good company. It happens pretty often. The problem probably isn’t the training program you chose. You probably made one (or more) of five common faulty assumptions about your sales training initiative. Did You Assume Training Doesn’t Require follow-up? A lot ... Read More

The search for solid salespeople itself requires a healthy dose of salesmanship. Much like the presentations you’ll be hiring salespeople to deliver, recruitment pitches should be approached with a progression of goals in mind. Follow the widely accepted AIDA formula – Attention, Interest, Desire, Action – to improve your sales hiring success rates and chances ... Read More

In our last article we discussed the fact that automation and algorithms are created by humans, and so, therefore, can be biased. For our final article on the subject of automation and where it’s taking us, we want to examine the human’s role in the automated society, and how important it is for us to ... Read More

When you want to grow, you need sales — more clients, more money coming in, and more opportunities to spread the word about what you bring to the table. The more time you spend on the basic operation of your business, the less time you can commit to getting out there and convincing people that ... Read More

Sales organizations are often challenged to be successful. They craft a strategically brilliant sales plan that would make the pundits proud. It’s replete with industry and competitive analysis, internal strengths, weaknesses and a set of objectives that are time bound with accountabilities assigned. Then they launch their plan but are disappointed in the results they ... Read More

eLearning has made an unwavering mark in the world of academics, but what about the corporate world? We all know that training and learning in corporate structures are as important as in academia. So why do we not integrate the modern ways of learning with employee training? Learning management systems, or LMS with eLearning course ... Read More

We’ve all made excuses not to call that person… or been relieved when we did call and went straight through to voice mail… or felt just a little bit in awe of that person and/or their position… In selling, there’s a fine line between being respectful and completely disempowering yourself. Here are some examples of ... Read More

Before we go completely overboard into an automated society, one crucial factor needs to be sorted out: the bias of data and algorithms. Read More

I hear the question often. “What is Sandler Enterprise Selling?”. But first, a broader question must be considered. “What is enterprise selling itself?”. Indeed. At Sandler, we believe strongly in pain – the great motivator. “No pain, no sale” is one of our classic quotes. And in selling, while the focus is typically on the ... Read More

Survey results from Richardson's polling of over 300 sales professionals more than half of whom have $1m+ quotas in 2019! Read More