The Importance of CRM Usability Usability is crucially important when selecting a CRM application, which is all about the user (hence the name). How complex is the CRM application, or how easy is it to learn and use? Simplicity One method of judging a product is by the number of support tickets it has. If ... Read More

There is no doubt that Sales is becoming more complicated due to the ever-expanding networks that prospects and clients are part of. The advantage is that Salespeople can search these network connections as many of them are digitally available (LinkedIn, Alumni websites, etc) and discover the kind of six degrees of separation that would have ... Read More

The first few months of a startup business is typically spent in building the product and validating the business model. But once this is established, investors seek rapid growth and this is often accompanied by rapid increases in the marketing budget. This part of the customer acquisition process is highly scalable since a lot of ... Read More

Taking the leap and starting a business can be a very intimidating and scary process. As a business starts to grow, a business owner will need to put the right team members in place to stay on an upward trajectory. Eventually, a small business will need to put a human resources department in place to ... Read More

CRM Functionality In our last article in this series, we discussed the most important factor when deciding on a CRM solution: the technology being used. Now, let’s take up the next in importance, which is functionality. CRM Features Just as a note, there is no standard set of terminology for CRM features, like for example you ... Read More

Developing a small business can become challenging for any entrepreneur. The competition is very harsh irrespective of the niche that you choose. Thus, you will need to bring something new on the market and identify tools to improve your customer retention rate. Two elements can ensure your success in any market. On one side, you ... Read More

One of the biggest criticisms of any technology platform by customers is that it is hard to get it to reflect how their business actually operates as opposed to how some programmer imagines it does. This can be a great source of frustration to customers which is why the ability to customize is so critical. ... Read More

You are probably aware of the time value of money, but did you know that there is also a time value of selling value? In the finance world, when someone talks about the time value of money, they mean that a dollar received now is worth more than a dollar received in the future.  This is true ... Read More

The importance of lead generation cannot be overstated for businesses of all sizes. It is an essential aspect of running a business, so much so that any campaign that loses the ability to generate leads will cause a significant decline in sales as well. Lead generation has a powerful impact on sales and whether or ... Read More

The whole management looks to HR for recruiting talented new employees for the company, but how is one supposed to recruit a recruiter? Of course, if you already have a HR department with an experienced staff and a good HR Head, things will become a lot easier. Just in case you are only starting out, ... Read More

It was an exciting time to be an appreciated member of a sales team finally.  My motivation was at an all-time high to pursue the larger companies in my territory.  Most of my teammates focused on the medium-sized businesses, but I always included a few Fortune 500 and 100 companies on my list. Due to ... Read More

This series takes the frustration out of selecting a CRM! Read More