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Why Do We Innovate? It’s Called Account Management
Sales Management / Mar 12, 2021 / Nikolaus Kimla

Why Do We Innovate? It’s Called Account Management

We explored the vital importance of account management in our previous article on account management—the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? In examining this, we find that the primary way is through innovation. You’ll be able to hang onto ... Read More

Account Management and Application Integration

Account Management and Application Integration

Sales Management / Apr 9, 2021 / Nikolaus Kimla

The next aspect of account management we need to consider–one that is vitally important–is application integration. Digital transformation is definitely accelerating across industries, according to Mulesoft Research’s 2021 Connectivity Benchmark Report. This study was conducted with 800 IT leaders throughout the world. Of these, 77 percent say that failure to transform will impact revenue. Yet ... Read More

4 B2B Marketing Strategies That Work in Every Industry

4 B2B Marketing Strategies That Work in Every Industry

Marketing / Apr 9, 2021 / Sales POP Guest Post

Businesses focused on increasing their B2B sales need to concentrate on a consistent set of factors, including research, relationship building, identifying pain points, and development. Business to business marketing campaigns focuses on building long-term relationships rather than the one-time purchases of business-to-customer sales. With so many strategies and tools available for small business marketing, it ... Read More

How to Launch Your Food Startup amid COVID-19

How to Launch Your Food Startup amid COVID-19

Marketing / Apr 9, 2021 / Sales POP Guest Post

The COVID-19 pandemic disrupted almost all industries and caused unprecedented damage to our economy. What started as a health predicament evolved into a global crisis, leaving everyone struggling in its wake. For aspiring food entrepreneurs, starting a business during these uncertain times is no easy feat, but it’s not impossible. Despite being shaken, the industry ... Read More

8 Instagram tips for small business

8 Instagram tips for small business

Marketing / Apr 8, 2021 / Sales POP Guest Post

Social media is an integral and irreplaceable part of the internet. While it has been a thing since the beginning of the 2000s, it really took off in the previous decade. So many new platforms were introduced to help us connect with new and old people. One such example is Instagram. Founded in 2010, Instagram ... Read More

Do You Share Stories?

Do You Share Stories?

Motivating Sales Teams / Mar 31, 2021 / Elinor Stutz

 Long before my sales career, a marketing genius advised me to share my stories with those I encounter as if we are long-time friends. Years later, a popular public speaking class said the same. The course was during my second month of selling, and I was a nervous wreck. Not permitted training because I was ... Read More

A Guide to Choosing the Best Self-Storage Facility Insurance Plan

A Guide to Choosing the Best Self-Storage Facility Insurance Plan

Marketing / Mar 30, 2021 / Sales POP Guest Post

A company providing self-storage facility insurance becomes your ultimate choice when you need to protect important accessories and items against any possible mishap. Primarily, the storage facilities are backed up by insurance companies that provide several important benefits to their clients. The storage facility vendors provide complete security and maximum surveillance of your goods. Still, they cannot ... Read More

How Every Restaurant Can Provide a Smooth Online Ordering Experience

How Every Restaurant Can Provide a Smooth Online Ordering Experience

Marketing / Mar 29, 2021 / Sales POP Guest Post

Would you like to offer your customers online ordering? If you already offer online ordering, is your ordering experience customer-friendly? Customers today expect a smooth and fast online ordering process. Thankfully, that’s easy to achieve with the right software. If you’re already making the switch to online ordering, you might be considering using generic shopping ... Read More

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