Most of us aren’t lucky enough to have a gatekeeper. What is a gatekeeper in sales? A gatekeeper (at the risk of using an outdated term) is the person designated to keep a protective barrier or ‘screen’ around important or ultra-busy people. Their role is to only let those through the gate who actually have ... Read More

Radio As a Marketing Tool For B2B Marketers and Social Listening In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution. Paul Brenner, President of Dial Report, the only first-party data attribution and listener intelligence platform measuring the performance ... Read More

Hiring is too important to leave to a seat-of-the-pants approach. You should have a hiring process to ensure you hire the right sales crew. A hiring process should employ a series of time-tested steps. A person within the organization should be assigned responsibility for each step and a timeframe followed. Here is a seventeen-step recommendation on ... Read More

What’s the Top Trait of Successful Salespeople? Bias Towards Action. Make no mistake, selling is an extreme sport. 80% of your workday is actually wasted. 20% is valuable. The Pareto Principle is an inexorable universal power distribution law to fight. Assuming you’re lucky! The distribution is more likely 99 to 1 of waste to efficiency ... Read More

Go Digital to Go Global: How to Survive in Today’s Globalization of Commerce It cannot be overstated that the adoption of technology is the only way to survive in today’s globalization of commerce. Here is a great quote that says it all: “Digital is the main reason just over half of the companies on the ... Read More

5 Tips to Make Eye-Popping Social Media Content to Churn More Sales Leads Digital marketing is an extremely crowded marketplace today. More competing online businesses are coming up each day as we speak. They are all mostly targeting to the same customer group you are vying too. It’s also very likely that the social media ... Read More

Understanding Sales Engineers and their Role in the Sales Force 40 years ago, sales engineers were a rarity. Now they’re a dime a dozen. Actually, I made that up! I have no idea about 40 years ago. However, I know the last decade there are a lot more sales engineers than there used to be. ... Read More

Trade has many benefits—to economies, to families, to individuals. It provides jobs, it provides incomes, it provides life to a culture and society. I think we can all agree that trade is a highly beneficial activity. But it has a far more significant role than you might at first think. Keeping Peace It’s not just ... Read More

If you want to grow a reliable revenue, you have to find a steady rhythm. This means marching to the beat of your own drum by developing a sales cadence. A sales cadence is a networking system that maps out how often you try to connect with prospective clients. Once you send the initial message, ... Read More

How to Build a Successful Sales Culture in 5 Proven Ways Performance wanes. Engagement falls and morale sinks. These are tell-tale signs that your sales culture is sick and needs attention. So how do you go about fixing it? First, three housekeeping questions. What is culture? Culture describes an organization’s working environment. How people behave. ... Read More

Summer, unfortunately, is in its waning days and the calendar year has passed the halfway point. In your selling year, there have likely been many positives and negatives to deal with but with a heavy dose of sales optimism, you know there’s still time to take actions to drive improvement, hit your year-end numbers and ... Read More

It was a very busy Monday at Kopp Consulting. As I was going through each task on my checklist, I needed to call a potential client. But before I even picked up the phone, I prepared what I would say if I reached his voicemail instead of him. No matter how busy I am, I ... Read More