These are difficult times, for sure. As our clients and prospects face daunting challenges, our business opportunities have been few and far between. Truly, we’re all being tested. But as some vertical markets and geographies have begun to rebound, pent-up demand and unaddressed pains have generated new opportunities. And, of course, there’s great interest in ... Read More

If there’s one thing that holds true about marketing, it’s that it evolves with the times. More than any other industry, marketing requires a strategy that is constantly changing and adapting to current conditions. It’s all about staying ahead of the curve, and campaigns that fall behind often find themselves struggling to reach success. However, ... Read More

Modern customers are more empowered than ever. Your potential customers are aware of the many options available today–other than you. They are also enthusiastic about sticking with brands that illustrate personalized offers and messaging. Is your brand nurturing such long-term relationships? Those are just two examples. Big data for lead generation is helping smart marketers, ... Read More

We seem to have a different concept for Pipeliner CRM than other developers and vendors have for their CRM offerings—for we believe that CRM in itself should empower salespeople. It doesn’t make sense from a financial or any other standpoint to have a “Sales Enablement Platform” (SEP) in addition to CRM. We have therefore placed ... Read More

There is no doubt that Sales is becoming more complicated due to the ever-expanding networks that prospects and clients are part of. The advantage is that Salespeople can search these network connections as many of them are digitally available (LinkedIn, Alumni websites, etc) and discover the kind of six degrees of separation that would have ... Read More

How do you get sales viewed more as a strategic asset than a flogger of wares? My experience is that most organizations underutilize sales because they treat it as a traditional tactical tool rather than as a strategic asset. Today the focus tends to be on how traditional sales can be more efficient — providing ... Read More

“We should practice by showing one another love and helping one another. It is a mistake to pursue happiness and to seek to avoid suffering by deceiving and humiliating other people. We must try to achieve happiness and eliminate suffering by being good-hearted and well-behaved.” —Dalai Lama When you fail in life, people often ignore ... Read More

When it comes to sales enablement, the importance of mobile devices cannot be overestimated. Today mobile and tablet devices outnumber desktop devices by a factor of 13 percent worldwide according to one source (note that iOS and Android applications are also immediately usable on tablets—it is the same technology). We know from our own experience ... Read More

I started Video Podcasting about 3 or so years ago when we at Pipeliner CRM launched Sales POP! our online, multimedia magazine. In the intervening years, I have hosted nearly 500 one-on-one interviews, panel discussions, Live YouTube events, and live chats. Recently quite a lot of people have contacted me for advice on starting their own podcast – especially as ... Read More

What is Marketing? Most people don’t really understand the difference between marketing and advertising. By default, people assume that they’re one and the same, but the reality is that advertising is just one piece or one component of your marketing. For people to be effective at marketing, they first have to understand what truly encompasses ... Read More

Taking Care of the Customer The Nordstrom proposition is deceivingly simple. The proposition is: take care of the customer. It doesn’t sound so unique, does it? Many companies probably say that they aim to take care of their customer. But all too often, it’s just lip service, or it’s not executed at every level. Nordstrom ... Read More

Running an online retail business can be exciting and rewarding, particularly given the popularity of online shopping. However, it can also be challenging because of the stiff competition you face coupled with budgetary constraints as a small retail venture. Naturally, you want to see sales levels rise, but trying to achieve this can be difficult. ... Read More