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Why Do We Innovate? It’s Called Account Management
Sales Management / Mar 12, 2021 / Nikolaus Kimla

Why Do We Innovate? It’s Called Account Management

We explored the vital importance of account management in our previous article on account management—the idea being that obtaining new accounts is far more costly than maintaining and expanding existing accounts. How do companies hang onto accounts? In examining this, we find that the primary way is through innovation. You’ll be able to hang onto ... Read More

Gaming mouse, pad, and a powerful PC: the key elements of being the best in CS: GO

Gaming mouse, pad, and a powerful PC: the key elements of being the best in CS: GO

Marketing / Mar 22, 2021 / Sales POP Guest Post

Professional Hardware for CS: GO Counter-Strike is a famous cyber-sport discipline that features popular tournaments and impressive financial rewards. If you want to compete on a professional level or start training for the major league, you will need the respective equipment. Professional athletes use the most qualitative gear to achieve their goals. Even the most ... Read More

The Vital Importance of Account Planning

The Vital Importance of Account Planning

Sales Management / Mar 21, 2021 / Nikolaus Kimla

An extremely important aspect of account management is the strategic aspect, the plans of dealing with various accounts. I recently discovered through research just how much of an impact real account planning can have on company success. 93 percent of all world-class sales organizations have long-term objectives with regard to their key accounts. In businesses ... Read More

Why New Hires Need a Better Integration Plan

Why New Hires Need a Better Integration Plan

Marketing / Mar 19, 2021 / Sales POP Guest Post

Forward-thinking companies want to secure the top talent, but most of that effort goes into finding and recruiting new hires, not into keeping them once they’re hired. Even once the salary has been agreed on, the benefits have been talked over, and the opportunities have been discussed, the process should just be getting started when ... Read More

Top 7 Cross Promotion Ideas Every Business Should Consider

Top 7 Cross Promotion Ideas Every Business Should Consider

Marketing / Mar 18, 2021 / Sales POP Guest Post

Cross-promotion may sound like just another marketing buzzword. Only, it’s anything but. Done correctly, cross-promotion can dramatically increase your sales and lift your bottom line in your value chain. The idea isn’t new either. Cross-promotion is offering related products or services to your patrons. Some examples of cross-promotion are Coke promoted with KFC meals, or ... Read More

How to Build a Diverse and Inclusive Marketing Team

How to Build a Diverse and Inclusive Marketing Team

Marketing / Mar 9, 2021 / Sales POP Guest Post

The key to creating inclusive advertising messages that effectively promote your brand to your entire target market is having a diverse marketing department. A department that matches the diversity of your audience is. In fact, organizations that prioritize diversity in their workforce tend to be more financially successful. See what a CMO resume says and ... Read More

Client Retention After the Tornado

Client Retention After the Tornado

For Sales Pros / Mar 9, 2021 / Brian Sullivan

Huddled in the safety of your basement with your family, you rode out the storm that raged above. The deafening noise that seemed to go on forever has now ceased and sunlight is seeping through the bulkhead doors covering your stairwell. As you rise to release the latch, you wonder. Will the cattle have escaped ... Read More

5 Killer Marketing Strategies for Hospitals

5 Killer Marketing Strategies for Hospitals

Marketing / Mar 7, 2021 / Sales POP Guest Post

Marketing a healthcare facility can be difficult. You need to attract patients to come to your hospital to do justice to your investment and properly marketing your brand is the key. Today, everyone relies on the internet for information and there is a need for healthcare organizations to improve their internet marketing. Read on for ... Read More

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