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Kevin Popović

Kevin Popović is the Founder of Ideahaus, an award-winning creative communications agency that helps B2B, B2C and Non-Profit organizations build their brands and increase sales. He is also is a Lecturer at San Diego State University teaching Creativity & Innovation in the School of Management providing students with an understanding of how creativity and innovation can be facilitated and managed in a work setting.

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The book explains why successful marketing has evolved from product-centric to customer-centric. It presents valuable lessons learned from established communications channels that apply to social media. It also details a step-by-step process to help you identify measurable goals, better understand your audience, create a strategy,…
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