Sales POP - Purveyors of Propserity
🎧 Unleashing the Power of Unapologetic Branding

🎧 Unleashing the Power of Unapologetic Branding

Chief Experience Officer Deevo Tindall defines unapologetic branding, emphasizing authenticity beyond buzzwords and consistency across customer touchpoints. Learn strategies including revamping brand messaging, analyzing buyer trends and competition, understanding target audiences, adapting to change, and leveraging future technologies. Gain insights on standing out through innovative yet genuine branding.

Key details covered:

  • Deevo Tindall’s expertise
  • Unapologetic branding
  • Authenticity in branding
  • Consistent customer experience
  • Adapting brand messaging
  • Analyzing buyer trends
  • Understanding the target audience
  • Embracing new technologies
  • Creative yet genuine brand differentiation

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

🎧 Deep Dive into Capital, Passive Income, and Long-Term Wealth

🎧 Deep Dive into Capital, Passive Income, and Long-Term Wealth

Financial expert Sugey Piedra shares invaluable lessons on building capital, generating passive income streams, and establishing long-term wealth for business owners. Learn key strategies, including securing funding, minimizing taxes, monitoring expenses, transitioning from self-employed to investor, and leveraging professional expertise. Gain insights into overcoming capital challenges, market fluctuations, delegating tasks, and introspecting before making major entrepreneurial decisions.

Main focus areas:

  • Financial expert Sugey Piedra
  • Building Capital
  • Passive income streams
  • Long-term wealth strategies
  • Funding, taxes, and expenses
  • Becoming an investor
  • Overcoming capital and market challenges
  • Leveraging expertise
  • Key entrepreneurial decisions

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

🎧 The Most Effective Strategies for Digital Marketing and Branding Success

🎧 The Most Effective Strategies for Digital Marketing and Branding Success

In this podcast episode, host John Golden interviews Reggie James, a marketing and digital strategy expert and founder of Digital Clarity. They discuss the evolution of digital marketing and the challenges companies face in differentiating themselves in a commoditized market. Reggie emphasizes the importance of understanding buyer behavior, creating effective marketing strategies, and returning to the brand as key factors in standing out. They also discuss the essential components of a brand, the importance of aligning messaging across departments, and the role of authenticity in marketing. Reggie concludes by urging businesses to redefine themselves in the post-pandemic era.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

🎧  The Most Revolutionary Concept in Market Analysis: Hypernomics

🎧 The Most Revolutionary Concept in Market Analysis: Hypernomics

In this podcast episode, John Golden interviews Doug Howarth, the founder of HyperEconomics Inc. and author of the book “Hypernomics: Using Hidden Dimensions to Solve Unseen Problems”. They discuss the concept of hypernomics, a new approach to market analysis that explores uncharted dimensions beyond the traditional ones. Doug shares his journey of developing this concept and its application in various industries. He also shares examples of companies that have benefited from using hypernomics. The episode concludes with a discussion of Doug’s upcoming book and the offerings of HyperEconomics Inc.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

🎧  The Power of Authenticity: Building Trust in Your Brand

🎧 The Power of Authenticity: Building Trust in Your Brand

In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM, and Lenya McGrath, a seasoned marketing leader, discuss the importance of authenticity and alignment in branding. They emphasize the need for brands to connect with customers on a deeper level by showcasing their core beliefs. They caution against inauthenticity and stress the importance of living out the brand’s beliefs in every aspect of the business. They also discuss the challenges of aligning a modern, possibly virtual, or globally distributed organization and the role of the CEO in driving this alignment. They conclude by discussing the impact of COVID-19 on people’s alignment with their organizations.

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🎧 The Most Transparent Platform for Charitable Giving

🎧 The Most Transparent Platform for Charitable Giving

Ditch the Doubt, Donate with Heart: Chase Harmer and the Future of Giving

Dreading the donation black box?

Chase Harmer feels you. That’s why he built Wishes, a platform that throws open the curtains on charitable giving. Forget blurry receipts and distant causes. Wishes connect you directly to the impact you make, one transparent story at a time.

It’s not just feel-good fluff. Wishes vets every cause, tracks every dollar, and even hands recipients a virtual Mastercard. You see your generosity fuels real change, not some administrative abyss.

And it’s not just for individuals. Businesses can boost employee engagement by letting them choose causes they care about. Imagine the company culture! Plus, showcasing real impact attracts conscious customers who want their money to matter.

So ditch the guesswork and join the transparency revolution. With Wishes, giving isn’t just an act; it’s an experience. Donate with heart, know your impact, and be part of a future where generosity shines bright.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

🎧 B2B Thought Leader Guide: How to Become an Industry Authority

🎧 B2B Thought Leader Guide: How to Become an Industry Authority

B2B Authority Building: Key Takeaways from Frank Hussman

Forget fancy features; focus on solving problems. Frank Hussman, a B2B marketing guru, says companies need to showcase their expertise by highlighting the problems they solve, not just product features.

Video reigns supreme. Stand out from the content flood with video! Frank uses one video to create multiple formats (blog posts, newsletters, and podcasts), maximizing reach and impact.

Choose your channel wisely. Don’t spread yourself thin! Frank recommends focusing on one main channel, like LinkedIn, and boosting organic content with targeted ads.

Don’t underestimate YouTube. It’s not just for cat videos! YouTube is the second-largest search engine and a treasure trove of B2B knowledge. Frank even uses it for DIY projects!

Authenticity is your secret weapon. Share your stories, struggles, and successes. People connect with realness, especially in our AI-driven world.

Education is the future. Blend education and entertainment to create engaging content that informs and inspires your audience.

Want to learn more? Listen to the full podcast with Frank for even deeper insights!

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

🎧 Real Estate Riches: Unlocking Passive Income with Minimal Effort

🎧 Real Estate Riches: Unlocking Passive Income with Minimal Effort

In this podcast episode, John Golden interviews Taylor Loht, a commercial real estate investor who specializes in buying real estate with passive investors. They discuss the concept of passive investment in real estate, with Taylor explaining the importance of understanding investment goals and risk tolerance. He emphasizes the need for education, trust, and patience in passive real estate investing. Taylor also shares his focus on multifamily and self-storage real estate sectors due to their constant demand. He warns of the risks in the current real estate market, particularly interest rates, and advises thorough research and due diligence before committing to a deal.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

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