In this podcast episode, John Golden and Eric Melchor discuss the concept of the customer journey and how online store owners can improve their customers’ experience. They emphasize the importance of treating online visitors like people and provide examples of brands that have successfully enhanced their customer experience. Eric suggests using conversion rate optimization and creating custom reports in Google Analytics to evaluate and improve the online store’s approach. They also mention Optima Inc.’s checklist for evaluating online stores and recommend integrating with platforms like Klaviyo, HubSpot, and Active Campaign to grow email and SMS lists. Eric introduces OptiMonk’s Tactical Library feature, which provides step-by-step instructions to achieve specific goals in conversion rate optimization. John encourages listeners to explore OptiMonk and thanks Eric for his insights.

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In this podcast episode, John Golden and Chris Pistorius discuss how to kick-start your marketing without breaking the bank. They emphasize the importance of identifying target customers and developing a unique selling proposition before investing in marketing strategies. Chris shares his expertise in dental marketing and how it can be applied to other industries. They discuss the need for a CRM system to track customer data and the importance of having processes and procedures in place to handle incoming leads and customer interactions. They also recommend resources for building and scaling a business and discuss the significance of simplicity and authenticity in marketing efforts.

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In this podcast episode, John Golden interviews Marissa Freeman, the Chief Marketing Officer of Union Square Hospitality Group, about branding and customer experience in the hospitality industry. Freeman emphasizes the importance of understanding the customer journey and ensuring that brand values overlap with any partnership. She also discusses the significance of hospitality in creating a positive customer experience and building a successful brand. Freeman shares insights on the teachings of Danny Meyer’s book, “Setting the Table,” and how they apply to their business practices at Union Square Hospitality Group. She also talks about their various brands and their leadership and development practice called Hospitality Quotient.

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The podcast episode features an interview with Eroslav Georgiev and Rohaan Khan from Orange Trail, a company that helps businesses scale their ads safely and effectively on social media platforms. The discussion covers topics such as common pitfalls in social media advertising, the importance of decentralizing assets, the impact of Eroslav on advertising, and the future of advertising on social media platforms. The speakers emphasize the need for solid business and marketing fundamentals, as well as the importance of copywriting and user-generated content. Orange Trail offers premium-level advertising accounts that are whitelisted and have unlimited spending, providing stability and compliance help for those struggling with their ad accounts.

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Melanie Diezel, a keynote speaker, author, and award-winning branded content producer, created the Content Fuel Framework to Create Endless Narrative Ideas and Prove It Precisely How Modern Marketers Build Trust. Joint creator of the Convoy and Group ups B, two B marketplaces that feature small enterprises. Today’s topic: content trust. Melanie, content rules. And we’ve heard so much about content and content and then people have been just pouring out material all over the place. They’re employing AI to generate more content. Quality is always my biggest worry. Who reads if everyone publishes?

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Sonjay is a well-known speaker and author in the field of leadership performance. During his career, he has won many awards, and he was even put into the Canadian Speaker’s Hall of Fame. Sonjay began his international speaking business at the young age of 19 and has been making an impact ever since.

One of Sonjay’s most notable contributions to the world of leadership is his book, the 1080 Ten Principles. This book combines the best ways to be a leader with the power of small wins to help people and teams make steady progress toward their goals.

Sonjay’s unique way of looking at leadership has made him a very popular speaker on the subject. His presentations are interesting and useful, and they motivate people to improve their leadership skills and reach their full potential. Sonjay is a real expert in the field of leadership performance. He knows a lot about it and has a lot of experience.

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Susan Harrow is a renowned media trainer, marketing strategist, and the author of “ Sell yourself without selling your soul.” And for over 33 years, she’s trained thousands of CEOs, entrepreneurs, and assorted leaders by solving the world’s most pressing problems to turn their message into money using media appearances. In this expert insight interview, our host John and Susan discuss “how to prepare for a media and podcast interview?”

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Today’s guests in the Expert Insight Interview are Noemi and Gabor. They are the owners of Podcast Connections Boutique Podcast Agency. They forward guests to different podcasts. Today in this expert insight interview. Noemi, Gabor, and Our host John Golden discuss “how you can be more creative with podcasts or why you should consider going on other people’s podcasts.”

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