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🎧  Understanding Emotions in Sales
Podcast Sales Strategy / PodCast / Apr 27, 2024 / Posted by Dan Seidman / 23

🎧 Understanding Emotions in Sales


Understanding emotions is crucial in sales and business interactions. In this fascinating podcast episode, we talk with Dan Seidman, Managing Director of Reading Emotions. Dan explains the science behind the seven universal emotions – happiness, sadness, fear, disgust, anger, surprise, and contempt – and how recognizing these can provide a significant advantage in sales conversations. We discuss the practical applications of emotional intelligence in traditional sales settings and today’s digital, remote work environments.

Dan highlights the comprehensive resources available on the Reading Emotions website, praising it as a more accessible and engaging way to learn about this topic than dense academic books. Throughout our conversation, we explore the transformative power of emotional intelligence and its potential to revolutionize how we connect with clients, colleagues, and the world around us. Tune in for valuable insights and an invitation to embark on your journey of emotional awareness.

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About Author

Dan Seidman – Managing Director of Read Emotions My mission is to give people access to information about others, which has never before been known - what they are thinking and feeling. It’s important to know what someone is thinking and feeling when you’re trying to build constructive relationships whether leading, managing, coaching or selling. People often attempt to suppress their emotions. But there is “leakage,” known as micro expressions, which occur in 1/2 of a second. Dan is a certified behavior analyst who leads the North American licensed delivery center for Ekman’s global company.


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