Sales POP - Purveyors of Propserity
🎧 Sell Smarter, Not Harder: Simplifying the Sales Process

🎧 Sell Smarter, Not Harder: Simplifying the Sales Process

Sales Simplified: Authenticity and Advice Lead the Way

Is your sales approach complex and overwhelming? Join John Golden and Bob Marsh, sales veterans, as they discuss simplifying the process, embracing authenticity, and guiding customers through decisions.

Today’s buyers are bombarded with information, making clear communication crucial. Bob Marsh emphasizes the salesperson’s role in simplifying the decision-making process and guiding customers with ease and clarity.

Buyers crave more than information; they desire genuine connections and expert advice. John Golden explains how salespeople can transform into trusted advisors, acting as a guiding light in the face of information overload.

Bob Marsh shares the “fist bump” strategy, involving higher-level executives to provide reassurance and commitment, addressing the emotional aspect of high-stakes B2B decisions.

Building Trust: The Power of Authenticity

John and Bob emphasize the growing demand for authenticity in the business world. Scripted approaches fall flat; they advocate for genuine conversations and building trust through honesty and sincere interest.

Confidence and Belief: Fueling Sales Success

Confidence, belief in the product, and a genuine desire to understand customer needs are key ingredients for success, as John and Bob agree. They contrast this with negativity and fear of rejection, highlighting the importance of a positive mindset.

Bob shares the importance of active listening and understanding customer needs through real conversations. Sales training, he believes, should focus on this skill, along with effective communication, confidence, and clear presentation.

John adds that intellectual curiosity is vital to engaging in insightful conversations with customers. By taking genuine interest in their business and industry, salespeople can learn from them and foster deeper connections.

By embracing simplicity, authenticity, and the role of a trusted advisor. Salespeople can pave the way for a successful and fulfilling journey. As Bob Marsh and John Golden clearly demonstrate.

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🎧 How Can Sales Enablement Drive Revenue Growth Across the Customer Journey?

🎧 How Can Sales Enablement Drive Revenue Growth Across the Customer Journey?

In this podcast episode, host John Golden and guest Paul Butterfield discuss the transition from the Sales Enablement Society to the Revenue Enablement Society. Butterfield highlights the importance of focusing on the entire customer journey and the need for collaboration between different departments to ensure customer success. They discuss the necessity of effective communication with customers post-sales and the importance of offering a buying experience focused on business needs. The speakers agree that creating the best customer experience requires constant monitoring and tweaking of the sales process, emphasizing active listening and curiosity as essential skills.

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🎧 The Ultimate Guide to Building a Seamless Revenue Engine

🎧 The Ultimate Guide to Building a Seamless Revenue Engine

In this podcast episode, John Golden interviews Julie Thomas, President and CEO of Value Selling Associates. They discuss the concept of a revenue engine and how it involves all departments within an organization. They also talk about the challenges of sales and marketing alignment and the importance of changing measurements and expectations. Julie shares her experience working with organizations and the surprises they encounter during the transition to a revenue engine approach. They also discuss the importance of understanding the customer’s business and building trust in sales conversations. The episode concludes with Julie introducing her book and expressing gratitude to the audience.

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🎧  The Most Effective Framework for B2B Growth

🎧 The Most Effective Framework for B2B Growth

In this podcast episode, John Golden introduces Austin LaRoche, CEO of Attack Interactive, who discusses their M2’s marketing to sales framework and B2B growth system. The framework aims to bring purpose and structure to marketing efforts, emphasizing the importance of understanding company vision, branding, audience, and data. They discuss the challenges of data overload and the need to focus on specific metrics. They also delve into the strategic planning phase, emphasizing the alignment of marketing and sales efforts. The implementation phase is highlighted as crucial, with a focus on technology, resources, content, and clear processes. They share a successful implementation example and touch on market differentiation challenges.

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🎧  The Power of Video in Sales

🎧 The Power of Video in Sales

In this podcast episode, John Golden interviews Ruben Dua, the CEO of Dub, a video sales platform, about the importance of incorporating video into the sales process. Ruben explains how video can help businesses scale and grow without requiring additional inputs, and emphasizes the importance of human connection and authenticity in sales and marketing. He also discusses the challenges of getting emails in front of prospects and getting them to respond, and suggests being omnichannel and focusing on building human connections. Finally, Ruben promotes Dub as a platform for sending simple video messages to prospects and driving more results.

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🎧  The Power of Language in Sales: A Conversation with a Sales Expert

🎧 The Power of Language in Sales: A Conversation with a Sales Expert

In this podcast episode, John Golden interviews Justin Moy, a successful real estate professional from Kansas City, about his approach to selling and the importance of investing in oneself to become a better salesperson. They discuss the negative stereotypes of sales and the importance of believing in the product or service being sold. Justin emphasizes the importance of creating a positive customer experience in sales and removing weak words that project doubt. They also discuss the emotional aspect of buying, particularly in B2B sales, and the fear of making a mistake. Justin concludes by discussing his current work in helping high-performing sales professionals invest passively in commercial real estate assets.

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🎧  Best Practices to Write a Compelling Proposal

🎧 Best Practices to Write a Compelling Proposal

Joe Ardeeser is a Founder and CEO of Smart Pricing Table, which is an interactive business-to-business proposal software. He has been a digital agency owner for 12 years. Joe has worked as a developer, senior designer, VP of customer support, and managing member. In today’s expert insight interview, John and Joe Ardeeser discuss “Proposal Writing.”

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🎧 How To Leverage AI to Build Relationships

🎧 How To Leverage AI to Build Relationships

Rabi Gupta is a serial entrepreneur with his current funding team for 10+ years, and they have used AI to build recommendation engines, social platforms, and enterprise software and their vision is now to set the standard for a business relationship using AI to personalize the physical and digital experience with their company EvaBot. In this expert insight Interview, Rabi and John discuss “How You Are Leveraging AI To Build Relationships.”

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