In this podcast episode, John Golden introduces Austin LaRoche, CEO of Attack Interactive, who discusses their M2’s marketing to sales framework and B2B growth system. The framework aims to bring purpose and structure to marketing efforts, emphasizing the importance of understanding company vision, branding, audience, and data. They discuss the challenges of data overload and the need to focus on specific metrics. They also delve into the strategic planning phase, emphasizing the alignment of marketing and sales efforts. The implementation phase is highlighted as crucial, with a focus on technology, resources, content, and clear processes. They share a successful implementation example and touch on market differentiation challenges.

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In this podcast episode, John Golden interviews Ruben Dua, the CEO of Dub, a video sales platform, about the importance of incorporating video into the sales process. Ruben explains how video can help businesses scale and grow without requiring additional inputs, and emphasizes the importance of human connection and authenticity in sales and marketing. He also discusses the challenges of getting emails in front of prospects and getting them to respond, and suggests being omnichannel and focusing on building human connections. Finally, Ruben promotes Dub as a platform for sending simple video messages to prospects and driving more results.

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In this podcast episode, John Golden interviews Justin Moy, a successful real estate professional from Kansas City, about his approach to selling and the importance of investing in oneself to become a better salesperson. They discuss the negative stereotypes of sales and the importance of believing in the product or service being sold. Justin emphasizes the importance of creating a positive customer experience in sales and removing weak words that project doubt. They also discuss the emotional aspect of buying, particularly in B2B sales, and the fear of making a mistake. Justin concludes by discussing his current work in helping high-performing sales professionals invest passively in commercial real estate assets.

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Joe Ardeeser is a Founder and CEO of Smart Pricing Table, which is an interactive business-to-business proposal software. He has been a digital agency owner for 12 years. Joe has worked as a developer, senior designer, VP of customer support, and managing member. In today’s expert insight interview, John and Joe Ardeeser discuss “Proposal Writing.”

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Rabi Gupta is a serial entrepreneur with his current funding team for 10+ years, and they have used AI to build recommendation engines, social platforms, and enterprise software and their vision is now to set the standard for a business relationship using AI to personalize the physical and digital experience with their company EvaBot. In this expert insight Interview, Rabi and John discuss “How You Are Leveraging AI To Build Relationships.”

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Udi Ledergor is today’s Expert Insight Interview guest. He is a five-time Marketing leader at B2B start-ups. He is currently the CMO at Gong, the Revenue Intelligence category leader, helping go-to-market teams close more deals and accelerate growth by capturing, understanding, and acting on their most important asset – customer interactions. Today. In this expert insight interview, John and Udi discuss “forecasting: why force says forecasting is broken?”

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Today’s guest in the Expert Insight Interview is Steve Weinberg. He spent his life selling and helping others sell more and faster. He has over three decades of leadership experience in sales, most recently at Accuity, now part of LexisNexis Risk, Dun & Bradstreet, AC Nielsen, EDS, Deloitte, and Touche. Steve and Our host John Golden discuss his new book on sales success.

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Today’s guest in the Expert Insight Interview is Amy Franko. She is a leader in modern sales strategy. She helps mid-market organizations to grow sales through sales strategy advisory skills development programs. Her book “The Modern Seller” is an Amazon bestseller, plus LinkedIn also recognizes her as a top sales voice. Amy and Our host John Golden discuss “How to improve your consultative selling skills.”

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