Sales POP - Purveyors of Propserity
🎧  How does a business anthropologist shape consumer behavior?

🎧 How does a business anthropologist shape consumer behavior?

In this podcast episode, host John Golden interviews Oliver Sweet, a business anthropologist based in London. Oliver explains the role of a business anthropologist in understanding and influencing consumer behavior through the study of culture. He discusses the importance of immersing oneself in different cultures and subcultures to gain insights into people’s motivations and behaviors. Oliver also explores how the shift to remote work and the decline of commuting have impacted brands and companies. He emphasizes the need for brands to redefine themselves, find authenticity, and create emotional connections with consumers. Oliver invites listeners to learn more about his expertise and Ipsos, the global research agency he works for.

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🎧 How to Understand Customer Problems and Position Your Product

🎧 How to Understand Customer Problems and Position Your Product

When it comes to sales, it is all about understanding the customer. In this Expert Insight Interview, we welcome Gen Furukawa, Co-Founder of Prehook, a quiz platform for Shopify brands that helps merchants capture leads.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

🎧 User Experience and User-Centric Innovation

🎧 User Experience and User-Centric Innovation

Every company wants to be user-centric, but creating a high-quality user experience is challenging for many. In this Expert Insight Interview, we welcome Satyam Kantamneni, the founder of UXReactor.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

🎧  How to Build Strategic Relationships on LinkedIn

🎧 How to Build Strategic Relationships on LinkedIn

You have to earn the right to connect with a prospect before you start pitching. In this Expert Insight Interview, we welcome Nik Eberl, co-founder and Chief Innovation Officer at The DealMaker System.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

🎧  How To Create Experiences Your Customers Can’t Wait To Share

🎧 How To Create Experiences Your Customers Can’t Wait To Share

In this Expert Insight Interview, we welcome Dan Gingiss, author of Winning at Social Customer Care and The Experience Maker: How to Create Remarkable Experiences that Your Customers Can’t Wait to Share.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

🎧  Why Customers Need Leadership Instead of Management

🎧 Why Customers Need Leadership Instead of Management

Thinking of yourself as a customer leader rather than a customer manager can give you the mindset shift you need to succeed. In this Expert Insight Interview, we welcome Jermain Edwards, who helps customer leaders establish relationship growth and customer retention.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

🎧   How To Use Brand Storytelling To Connect And Engage Customer

🎧 How To Use Brand Storytelling To Connect And Engage Customer

Humans respond to emotions, and a good story can tap into that. In this Expert Insight Interview, we welcome Gabrielle Dolan, an expert on brand storytelling and author of six books, including Magnetic Stories.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

🎧  How a Repeatable Sales Process can Build Trust

🎧 How a Repeatable Sales Process can Build Trust

When implementing a sales system, we should make alignment between all stakeholders. So, our today’s guest in Expert Insight Interview is Sky Stephens, and she will discuss the implementation of a proven system that educates prospects and builds mutual trust.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

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