In a recent chat, John Golden and Kru Marketing’s Connor Widder dug into the nitty-gritty of lead generation for home service businesses (think HVAC, plumbing, roofing, etc.). The big takeaway? Stop chasing leads everywhere and meet customers where they are – primarily on Google. They cover why focusing on one channel first is smart, the ... »
Considering selling your business? This episode of the expert interview series features John Golden in conversation with Nick Spezio from EXBO Group, offering crucial insights into preparing for a successful sale. They discuss the importance of early planning, choosing the right ERP, organizing financials, and understanding what today’s buyers are looking for – stability and ... »
Did you know a staggering 60% of Americans lack a will? In this insightful episode of the Expert Insight Interview, John Golden speaks with Zach Tsakiris, founder and CEO of Fast Will and a Forbes-recognized estate planning innovator. Zach discusses the common misconceptions surrounding estate planning – its perceived complexity and cost – and how ... »
In this engaging episode of the Expert Insight Interview, host John Golden speaks with Kevin Gwynn White, co-founder of Expo Group, about the evolving world of venture capital. Kevin sheds light on the significant shift in investor priorities, moving away from pure growth metrics to a strong emphasis on operational efficiency and sustainable profitability, especially ... »
In this episode, sales expert and author Saad Saad shares key tips on how to negotiate smarter from the very first sales call. Host John Golden talks with Saad about using empathy and assertiveness, building client trust, and preparing to win more deals. You’ll learn why every sales interaction is a negotiation, how to avoid ... »
In this episode, Tony Morando talks with host John Golden about how to grow and lead high-performing sales teams. Tony shares lessons from his 19 years in sales, including why coaching is key, how to build team trust, and why standard processes boost results. He also talks about hiring people with the right attitude, adapting ... »
William Milliken joins us to share how he went from digital marketing to building a thriving dog waste removal company—Swoop Scoop. After seeing how poorly other services operated, William stepped in with smart branding, online tools, great customer service, and strong hiring practices. He explains how Facebook ads, vehicle wraps, and a strong online presence ... »
In this inspiring interview, bestselling author and coach Sara Connell joins John Golden to share how she helps people write books that grow their business. Sara breaks down her 3-part writing method—Story, Situation, and Solution—and shows how to turn ideas into a clear message. She also explains how a book can be a powerful tool ... »
Thoughtful interior design has a direct impact on business success. Strategic spaces boost profits, enhance brand identity, and improve customer and employee satisfaction. Key points to remember: Design matters: It’s often the first impression customers get. Avoid costly mistakes: Plan carefully before starting renovations. Use strategic methods: Align designs with clear business goals. Balance trends: ... »
Michael Erath, entrepreneur and author of “Five Obsessions of Elite Organizations,” provides powerful insights for elevating your business: Clarity: Essential for consistency and productivity. Develop clear sales processes. Set measurable expectations. Great Teams: Foundation for success. Clearly define roles. Effective onboarding and continuous feedback. Disciplined Execution: Turning plans into results. Set non-negotiable standards. Regular accountability ... »
In this insightful conversation, Andy Gwynn shares practical strategies to make LinkedIn your ultimate sales platform. Hosted by John Golden, the episode covers: Crafting meaningful connections Avoiding common messaging mistakes Leveraging LinkedIn’s algorithm for greater reach Segmenting connections strategically Focusing on value-driven interactions Implement these actionable steps to achieve measurable sales success. Visit us on Apple ... »
On Sales POP!, business expert Marc Adams, author of “Secrets to Annexing Your Business and Cashing Out Tax Free,” detailed his roadmap to $100 million valuations and tax-free exits. His strategy unfolds in three phases: a “Growth Accelerator” focusing on organic growth to around $5 million revenue with a strong EBITDA (aiming for 15%); a ... »
In a recent Expert Insider Interview, John Golden spoke with Shawn Quintero, CEO of Abundance Worldwide, about the transformative power of an abundance mindset. Quintero, whose own journey shifted from trauma to fulfillment through coaching, defines abundance beyond mere wealth to include love, connection, and overall well-being. He contrasts this with a limiting scarcity mentality, ... »
Why do many talented creatives hesitate to step into leadership? Vincent Wanga, a renowned brand consultant, tackled this with John Golden on Sales POP!. Wanga noted that leadership requires a different skillset than individual creative contribution—empathy, organization, and people management—and that it’s a “sacrifice for other people.” He urged aspiring creative leaders to develop a ... »
