In this podcast episode, John Golden introduces Austin LaRoche, CEO of Attack Interactive, who discusses their M2’s marketing to sales framework and B2B growth system. The framework aims to bring purpose and structure to marketing efforts, emphasizing the importance of understanding company vision, branding, audience, and data. They discuss the challenges of data overload and the need to focus on specific metrics. They also delve into the strategic planning phase, emphasizing the alignment of marketing and sales efforts. The implementation phase is highlighted as crucial, with a focus on technology, resources, content, and clear processes. They share a successful implementation example and touch on market differentiation challenges.
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