Austin LaRoche is the CEO of ATAK Interactive and creator of the M2S (Marketing-to-Sales) Framework, a B2B growth system that synchronizes strategy and execution in a simple, pragmatic plan. ATAK Interactive is a full-service marketing agency with employees and clients across the globe. Austin is an engaged entrepreneur with a passion for helping other business owners see their vision come to light. His company motto is "Strength in Structure," where he and his team watch their clients go from random acts of marketing into an organized operation that can measure and optimize success at each stage of their customer’s journey.