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🎧 The Art and Craft Of Brand Positioning Development
Podcast Sales and Marketing / PodCast / Jul 9, 2022 / Posted by Ulli Appelbaum / 82

🎧 The Art and Craft Of Brand Positioning Development

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Your brand is about your customers’ association with your offering, not your logo and tagline. In this Expert Insight Interview, we welcome Ulli Appelbaum, author of The Brand Positioning Workbook.

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About Author

Ulli Appelbaum is an award-winning marketing and brand strategy consultant with more than 20 years of experience creating brand strategies and building brands. He held senior strategy roles at some of the largest advertising agencies in the world including BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro.

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