Very surprisingly, in 2017 we’re still having a conversation about Sales and Marketing Alignment. Sales are still complaining about lead quality, and many marketers are looking for a one-step lead solution. Often Marketing considers that it is responsible for causing interest in prospects, and Sales is responsible for revenue. Sales and Marketing need to be focused on a common goal–and in the end, it all comes back to leads. Host John Golden interviews Dan McDade on the truth about leads.

This podcast is also a recorded live event you are welcome to view here: The Truth About Leads

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Sales and marketing alignment is a challenge that has come about in recent years. Especially as the sales industry has undergone a technological revolution, it is even more critical than ever to unify the sales and marketing teams. Maribeth Kuzmeski, interviewed by John Golden, discusses some changes that marketing people can make to help unite these formerly separate entities.

This podcast is also a recorded live event you are welcome to view here: Sales and Marketing Alignment

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Videos provide a lot of information to consumers that may not always be obvious over the phone or online communication. It allows for an interested person to understand a salespersons emotions, personality, mannerisms, etc. It is one of the best ways to show who you are and what you can do. In this interview, sales expert Frank Furness talks to John Golden about how to boosting sales and getting media attention through videos.

This podcast is also a recorded live event you are welcome to view here: Video Marketing

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Sales and marketing alignment has become an insurmountable issue in the sales world. Attempts to unite these two entities has gone on for years, and yet there still hasn’t been a concrete solution. Why haven’t we found a resolution? Why are we still talking about it? There are a lot of barriers to getting alignment between marketing and sales. Understanding these barriers, and how to solve them, allows organizations to get their sales and marketing teams on the same page. Chris Ryan, interviewed by John Golden, discusses the barriers to sales and marketing alignment.

This podcast is also a recorded live event you are welcome to view here: Barriers to Sales Marketing Alignment

iTunes Podcast