In a special Sales POP! episode, Peter Murphy Lewis of Strategic Pete takes the host’s chair to interview the original visionary, John Golden of Pipeliner CRM. Dive deep into winning sales strategies, the critical power of preparation, the art of active listening, and the philosophy that drives truly effective CRM systems. Get ready for actionable insights from two sales experts.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
In a recent chat, John Golden and Kru Marketing’s Connor Widder dug into the nitty-gritty of lead generation for home service businesses (think HVAC, plumbing, roofing, etc.). The big takeaway? Stop chasing leads everywhere and meet customers where they are – primarily on Google. They cover why focusing on one channel first is smart, the critical need for local SEO and geo-targeting, and common costly mistakes in SEO and Google Ads like not tracking conversions. Plus, they touch on having a mobile-friendly website and the power of a good CRM. This is a must-hear if you’re in home services and want to boost your leads effectively.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
William Milliken joins us to share how he went from digital marketing to building a thriving dog waste removal company—Swoop Scoop. After seeing how poorly other services operated, William stepped in with smart branding, online tools, great customer service, and strong hiring practices. He explains how Facebook ads, vehicle wraps, and a strong online presence helped Swoop Scoop grow fast. This episode is full of tips for anyone looking to launch a simple but powerful business idea.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
In this inspiring interview, bestselling author and coach Sara Connell joins John Golden to share how she helps people write books that grow their business. Sara breaks down her 3-part writing method—Story, Situation, and Solution—and shows how to turn ideas into a clear message. She also explains how a book can be a powerful tool for building trust, getting speaking gigs, and selling high-value offers. Whether you’re a coach, speaker, or business owner, this episode is full of helpful insights.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
In this episode, Andrew Russell, founder of Rogue Mortgage, shares how he brings a human touch to the mortgage industry. He talks about putting people first, building strong relationships with clients and realtors, and creating a work culture that values well-being. Andrew also explains how breaking big goals into smaller steps and staying disciplined helps his team succeed—even during tough times. Whether you’re new to home buying or in the business, this episode offers simple, powerful advice.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
In this episode, Chris Peterson, author of Red and Blue Customers, shares how businesses can grow without getting political. He explains why customer values matter more than party lines and how brands can build trust by staying real and focusing on shared beliefs. You’ll learn how to connect with both conservative and liberal customers—without picking sides.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
In this episode of the Expert Insight Interview, host John Golden talks with Joshua Hale, a digital strategy expert with over 12 years of experience. They discuss how small businesses can use AI tools to improve in today’s market.
Joshua explains how these tools can help business owners save time, make better decisions, and deeply understand their customers. From writing marketing plans to learning what people want, you’ll hear simple, real-life ways tech can support your growth—even with a small budget or team.
This episode is a must-listen if you’re looking for a clear, no-fluff chat about how modern tools can lighten your load and give your business an edge.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
In this episode, Jordan Whelan of Gray Smoke Media shares simple tips to help businesses grow. Learn how to use long-tail keywords, try new platforms like Reddit, and repurpose your content for SEO. Jordan also explains how AI tools can save time while keeping your marketing real and human. A must-listen for anyone looking to boost brand visibility without breaking the bank.
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
