In this episode of Expert Insight Interview, host John Golden sits down with Vanessa Thompson, a sustainability and finance expert, to explore the transformative power of a systems approach in driving breakthrough innovations. Drawing from her work with global organizations like the UN Foundation and Silicon Valley startups, Vanessa shares actionable insights on how businesses can integrate sustainability into their strategies, collaborate across the value chain, and turn waste into new value streams. Tune in to learn how companies leverage systems thinking to innovate and thrive in a rapidly changing world.

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In a recent podcast with John Golden of “Sales POP! Online Sales Magazine” and “Pipeliner CRM,” persuasion expert Neil Gordon shared valuable insights on effective communication. Neil, with his background in publishing and media, emphasizes the power of clarity and simplicity in messaging. He introduces the concept of the “silver bullet,” a technique for distilling complex ideas into clear, actionable statements that resonate with audiences. By focusing on the core message, using simple language, and creating memorable content, Neil argues that anyone can enhance their persuasive abilities.

Neil also highlights the importance of trust in persuasion, particularly in uncertain times. He advises building authentic relationships and demonstrating credibility through transparency and real-world examples. Using techniques like contrast to clarify your unique value, Neil’s approach empowers individuals to communicate more effectively, whether in sales, public speaking, or everyday interactions.

In the Expert Insight Podcast Interview episode, host John Golden from Sales Pop Online, Sales Magazine, and Pipeline CRM converses with Ben Rousseau, a visionary designer from Hove, UK. Ben, known for his emotion-driven lighting installations and timepieces, shares his creative journey and inspirations. The discussion highlights the critical role of design in fostering mindfulness and connection in a digitally distracted world. Ben emphasizes the importance of tactile experiences and sustainable practices in design, advocating for a shift towards environmentally responsible materials. The episode underscores the transformative power of design in enhancing our lives and promoting genuine engagement.

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In this episode of the Expert Insight Interview, host John Golden from Pipeliner CRM and a popular online sales magazine speaks with Scott Weavil, founder of Sierra Pacific Partners. Scott, an expert in sell-side mergers and acquisitions for lower middle market businesses, shares valuable insights on preparing to sell a business. He emphasizes the importance of clean financials, understanding valuation, and emotional readiness. The conversation covers buyer expectations, deal structures, and the benefits of working with an experienced intermediary. Scott’s expertise underscores the complexities of the selling process and the value of professional guidance for a successful transaction.

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In this episode, John Golden from Sales Pop Online Sales Magazine and Pipeline CRM interviews Wilson Zehr, co-founder and CEO of ZaireMail and Eastern Oregon Ventures. Wilson, with over 20 years of experience in high tech and telecom, discusses the effectiveness of direct mail marketing. He challenges the misconception that direct mail is outdated, highlighting its unique advantages in targeting specific demographics and providing a personal touch. Wilson also explains how technology can enhance direct mail campaigns, making them more efficient and impactful. The episode offers valuable insights for marketers considering direct mail as a strategy.

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In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeliner CRM chats with Kiefer Hazaz from Fruition Rev Ups about the strategic approach of Rev Ups. They dive into aligning sales, marketing, and customer service to drive growth. Kiefer highlights the need to unify processes, tools, and data to prevent fragmented workflows and departmental silos. They also discuss the ideal candidate for Rev Ups roles, the role of automation and AI in streamlining processes, and the importance of clean data for making accurate decisions. This episode offers valuable insights into transforming company operations to boost revenue growth.

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In this podcast episode, John Golden from Sales POP! Online Sales Magazine and Pipeline CRM interviews Scott Grates, a visionary entrepreneur from central New York. They discuss the importance of relationship marketing for scaling small businesses. Scott explains that relationship marketing focuses on nurturing relationships and seeking introductions rather than traditional referrals, emphasizing the human element in a digitally distracted world. He highlights the significance of consistency in building trust and providing value to key relationships. Scott also promotes his upcoming book, “Referrals Done Right,” which offers insights into creating effective referral programs for small businesses.

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In this podcast episode, John Golden from Sales POP! and Eric Gruber of Personal ABM discuss the pivotal role of account-based marketing (ABM) in enhancing the go-to-market strategy. They explore how ABM can accelerate revenue and increase average contract value by improving the account experience through aligned sales, marketing, and customer success efforts. Eric highlights the necessity of understanding target accounts, aligning messaging, and providing tailored content. They also address the challenges of engaging multiple stakeholders and the consequences of misaligned messaging, using a case study involving Bank of America. The episode wraps up by emphasizing the need for a unified go-to-market approach and the resources available at Personal ABM.

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