Sales POP - Purveyors of Propserity
🎧  Unlocking the Power of Account-Based Marketing
Podcast Sales and Marketing / PodCast / Jun 25, 2024 / Posted by Eric Gruber / 46

🎧 Unlocking the Power of Account-Based Marketing


In this podcast episode, John Golden from Sales POP! and Eric Gruber of Personal ABM discuss the pivotal role of account-based marketing (ABM) in enhancing the go-to-market strategy. They explore how ABM can accelerate revenue and increase average contract value by improving the account experience through aligned sales, marketing, and customer success efforts. Eric highlights the necessity of understanding target accounts, aligning messaging, and providing tailored content. They also address the challenges of engaging multiple stakeholders and the consequences of misaligned messaging, using a case study involving Bank of America. The episode wraps up by emphasizing the need for a unified go-to-market approach and the resources available at Personal ABM.

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About Author

Eric Gruber (CEO of Personal ABM) helps GTM teams accelerate accounts to revenue at a higher ACV -- a key struggle for many ABM programs according to reports by CMO Council and Momentum ITSMA. With Eric's account-based GTM approach, clients have reversed no positions with enterprises like UPS, re-engaged and closed accounts that went dark like Bank of America. increased enterprise win rates by 200% and doubled their ACV.


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