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Sales Enablement Platform: What It Is, What It Isn’t, and What It Should Be

Sales Management / Sep 18, 2020 / Nikolaus Kimla

In the last few years, there has certainly been a lot of talk about sales enablement—it’s one of those trendy terms that came around and has definitely remained. It has come to the point now where software vendors are promoting a new type of solution called a Sales Enablement Platform (SEP). In one respect this is great news, for salespeople have never needed more enabling than they do today. There’s only one problem: just what is a Sales Enablement Platform? Read Post

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