In an era dominated by digital marketing, social media campaigns, and search engine optimization, it might seem counterintuitive to suggest that traditional marketing methods still hold value for law firms. However, many time-tested approaches continue to deliver measurable results, particularly when integrated thoughtfully into a comprehensive marketing strategy. While digital channels have transformed how legal ... Read Post

Weekends typically offer free time for deep reflection to acknowledge where we are today, where we want to be tomorrow, and how our ultimate accomplishment may appear. Everyone is affected by employment, peers, and others with whom we connect. On the days we feel stopped in our tracks, it is wise to use reflection as ... Read Post

As we approach the end of yet another selling year, we review pipeline items that show close dates in Q1 of next year and consider what actions could possibly be taken to make them close before 2025 reaches its end. It’s a logical exercise that, if successful, can deliver huge benefits in terms of revenue ... Read Post

The holiday season is often a make-it or break-it time of year for small business owners. This year has the potential to be the most successful yet. But to experience that success, you need to start preparing now.  One critical but often overlooked preparation is establishing adequate insurance coverage. Insurance provides the safety net you ... Read Post

One tour guide in Spain modeled an excellent approach to earning praise and future business. No matter our role or title, it is vital to encourage a returning and referring clientele. Regardless of the field or position we choose for our careers or business, creating a positive experience is critical, particularly for those seeking positive ... Read Post

Business and careers seem more topsy-turvy than ever, leading to higher-than-normal stress levels among many. As we address current issues, it is also necessary to consider how the news may impact big business, careers, entrepreneurs, and our scheduled activities. In times of uncertainty, the issue of ‘how to deal with the tidal waves of business’, ... Read Post

With the 2025 selling year’s Q4 well underway, most of us have a pretty good idea what our actual Dec. 31 number will be. Looking in the year’s rear view mirror likely shows us some deals filled with promise that unfortunately fell short. We can see a few very nice wins, of course, but we ... Read Post

Our blog title may seem ridiculous; however, there is much ground to gain by moving away from a competitive mindset. Initially, the better approach is to begin sharing among those we trust. As endeavors grow, it’s a worthwhile risk to test trusting a wider audience and then the public at large, all of course, within ... Read Post