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🎧  Stop Guesting for Vanity: How to Turn Interviews into Revenue
PodCast / Dec 14, 2025 / Victoria Bennion

Stop Guesting for Vanity: How to Turn Interviews into Revenue

Most business leaders treat podcast guesting like traditional PR—chasing the most prominent names for “brand awareness.” This is a mistake. The real ROI of podcasting isn’t in mass reach; it’s in niche authority and SEO leverage. When you guest on a targeted podcast, you aren’t just speaking to an audience; you are “borrowing” the host’s ... »

🎧 Expert Guide: Designing Sales Incentives That Actually Work
PodCast / Dec 12, 2025 / Scott Trumpolt

Expert Guide: Designing Sales Incentives That Actually Work

If your team doesn’t understand how their pay is calculated, you aren’t just losing trust—you’re losing talent. In this episode of Sales POP!, compensation expert Scott Trumpolt (30+ years of experience) reveals that effective pay structures are less about math and more about communication. Scott argues that modern compensation requires a shift from transactional payouts ... »

🎧 Modern Lead Gen: Community, Collaboration, and Conversion
PodCast / Dec 10, 2025 / Jennie Wright

Modern Lead Gen: Community, Collaboration, and Conversion

Is your lead generation strategy stagnant? In this episode of Sales POP!, host John Golden joins expert strategist Jennie Wright to dismantle the “one-size-fits-all” approach to list building. Wright introduces her proprietary List Injection Method, a high-velocity strategy that leverages collaborative events—like virtual summits and bundles—to tap into warm audiences and drive rapid growth. Key ... »

🎧  Why You Don’t Need Investors to Win Big
PodCast / Dec 8, 2025 / Pranav Dalal

Why You Don’t Need Investors to Win Big

Everyone says you need Venture Capital to scale. Pranav Dalal just proved them wrong. In this episode, the founder of Office Beacon reveals how he bootstrapped a $100 million global empire while retaining 100% equity. Dalal sits down with John Golden to dismantle the “growth at all costs” myth. He explains why he refused to ... »

🎧  From Scarcity to Abundance: Rethinking Sales Psychology
PodCast / Dec 6, 2025 / Joe Terry

From Scarcity to Abundance: Rethinking Sales Psychology

In this episode, Joe Terry, CEO and cultural transformation expert, challenges the traditional “grind-it-out” leadership model. He introduces a counterintuitive framework: Surrender to Lead. The core philosophy is simple yet radical: Leaders must detach their self-worth from the immediate result to fully master the process. When you stop fearing the outcome, you can focus on ... »

🎧  The Audi Effect: How to Fix Broken B2B Landing Page Visuals
PodCast / Dec 2, 2025 / Sahil Patel

The Audi Effect: How to Fix Broken B2B Landing Page Visuals

The “Foreign Language” Test for Higher Conversions Is your B2B landing page failing the “One Second Test”? According to Sahil Patel, CEO of Spiralyze, most B2B sites rely too heavily on text to explain their value. In a recent interview, Patel shared a brutal auditing tactic: Translate your homepage into a language your ideal customer ... »

🎧  From Restaurant Owner to Real Estate Tycoon
PodCast / Nov 30, 2025 / Gino Barbaro

From Restaurant Owner to Real Estate Tycoon

We often chase a number in a bank account, thinking it equals freedom. But what if the way you earn that money is actually trapping you? In this episode of the Expert Inside Interview, John Golden sits down with real estate titan Gino Barbaro. Co-founder of a portfolio managing over $450 million in assets, Gino ... »

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Our Listeners About Us
John is a wonderful host who creates a very comfortable atmosphere and instead of conducting a traditional interview he actually has a proper conversation with his guests. Matthias Oschinski PC
Thoughtful and respectful, John managed to create an incredible environment to talk and share ideas. It was a rich experience to participate in this interview. Thank you, John and SalesPOP! Felipe Zamana PC
I encourage successful sales professionals to tune into SalesPOP! And if their staff contacts you to appear, you are making it and a name for yourself as a one to watch in our esteemed profession. Precious Williams PC
John works to get to the heart of the matter so listeners can find what they need, wisdom to grow and advance. Scott F. Paradis PC
John was able to draw out the similarities and differences in our way of approaching sales without it being awkward. Shayla Boyd-Gill PC
Having been a guest on many podcasts, I put this experience among the most enjoyable and professional Eric McNulty PC
John's guests are in tune with the program and always provide a worthwhile listen. Highly recommended Ted Kulawiak PC
John is a wonderful interviewer, exuding warmth and insight. It's clear he cares deeply about elevating the conversation about all things leadership and motivation. Amy Wong PC
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🎧  What A Brand Is In The Modern Society
PodCast / Dec 2, 2025 / Sahil Patel

The Audi Effect: How to Fix Broken B2B Landing Page Visuals

The “Foreign Language” Test for Higher Conversions Is your B2B landing page failing the “One Second Test”? According to Sahil Patel, CEO of Spiralyze, most B2B sites rely too heavily on text to explain their value. In a recent interview, Patel shared a brutal auditing tactic: Translate your homepage into a language your ideal customer ... »

🎧  What A Brand Is In The Modern Society
PodCast / Nov 30, 2025 / Gino Barbaro

From Restaurant Owner to Real Estate Tycoon

We often chase a number in a bank account, thinking it equals freedom. But what if the way you earn that money is actually trapping you? In this episode of the Expert Inside Interview, John Golden sits down with real estate titan Gino Barbaro. Co-founder of a portfolio managing over $450 million in assets, Gino ... »

🎧  What A Brand Is In The Modern Society
PodCast / Nov 29, 2025 / Rob Marcus

Stop Fighting Fires: Authentic Leadership for Sustainable Growth

In a business world obsessed with speed, why are so many leaders stuck in a constant, exhausting cycle of crisis management? John Golden sits down with leadership veteran Rob Marcus (Blue Stallion Solutions, author of Crossing the Divide) to uncover the root causes of organizational chaos and the profound shift needed to achieve genuine growth. ... »

🎧  What A Brand Is In The Modern Society
PodCast / Nov 27, 2025 / Jolynn Ledgerwood

Maximizing Team Potential

How do you guarantee every voice is heard and every mind is engaged in your next strategy session? We’re unlocking the secret with learning and development veteran Jolynn Ledgerwood and the revolutionary LEGO Serious Play (LSP) method. Jolynn reveals why traditional meetings fail and how this hands-on process creates a level playing field, transforming quiet ... »

🎧  What A Brand Is In The Modern Society
PodCast / Nov 25, 2025 / Len Ward

AI marketing stack, agent-to-agent marketing, brand voice protection

The role of the marketer is fundamentally shifting, and it’s time to adapt. Join us as Len Ward breaks down the imminent threats and opportunities of the AI era, equipping you with the tactics to remain indispensable. AI can handle the volume, but you own the voice. We detail critical protocols for protecting your unique ... »

🎧  What A Brand Is In The Modern Society
PodCast / Nov 23, 2025 / Duane Deason

Why Your Company’s Cost Management Efforts Always Fail

For many organizations, the term “cost management” is synonymous with panic. When the market tightens, leaders often have a “deer in the headlights” moment, defaulting to the fastest way to save money: layoffs. This is the single biggest reason why cost-cutting efforts not only fail but actively damage the company’s future. Veteran CFO Duane Deason ... »

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