Sales POP - Purveyors of Propserity
🎧 How to Turn Cold Online Outreach into Warm Offline Conversations
Podcast Cold Calling / PodCast / Feb 13, 2023 / Posted by Nicholas Hill / 26

🎧 How to Turn Cold Online Outreach into Warm Offline Conversations

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Nick has a passion for using technology to support the human side of sales. Turning cold online outreach into warm offline conversations can be challenging, but with the right approach, it is possible. Some key strategies that Nick could use to achieve this include:

  1. Personalization: Personalize the outreach by using the recipient’s name and mentioning something specific about their company or industry to show that you’ve done your research.
  2. Building rapport: Share something about yourself or your company that the recipient can relate to or find interesting. This can help establish a connection and make them more likely to respond positively.
  3. Providing value: Offer the recipient something of value, such as a piece of content or a resource. This can help establish yourself as a thought leader and demonstrate your expertise.
  4. Following up: Don’t be afraid to follow up with the recipient if you haven’t heard back. Sometimes, people just need a reminder or a little extra push.
  5. Setting up a meeting or call: When possible, suggest a meeting or call to discuss further. This can be a great way to build trust and rapport, and can lead to a more meaningful conversation.
  6. Being professional and respectful: Always be respectful and professional in your communication. Avoid being pushy or aggressive, and make it easy for the recipient to take the next step with you.
  7. Showing genuine interest: Show genuine interest in the person and their work. Ask questions and actively listen to their responses, this will help create a warm conversation.

By implementing these strategies, Nick can turn cold online outreach into warm offline conversations, and bring the human element back into the sales process.

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About Author

B2B sales has rapidly moved online, but the sales process has not kept up. B2B Buyers are overwhelmed with poorly targeted cold outreach containing irrelevant content. The solution is reaching the right people with relevant content and timely follow-up. MyConversation is my second business in this space My focus and expertise for the last 10 years has been optimizing sales processes for brands within the marketing & advertising industry, both on the service side (agencies) and technology providers (SAAS, martech, adtech, etc). Using technology to support the human side of selling has been my passion since I started in sales.

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