B2B sales has rapidly moved online, but the sales process has not kept up. B2B Buyers are overwhelmed with poorly targeted cold outreach containing irrelevant content. The solution is reaching the right people with relevant content and timely follow-up. MyConversation is my second business in this space My focus and expertise for the last 10 years has been optimizing sales processes for brands within the marketing & advertising industry, both on the service side (agencies) and technology providers (SAAS, martech, adtech, etc). Using technology to support the human side of selling has been my passion since I started in sales.