Sales POP - Purveyors of Propserity
🎧 From Pitch to Purpose – Evolving with Value and Outcomes
Podcast Sales Pitch / PodCast / Jun 29, 2020 / Posted by Tom Pisello / 145 

🎧 From Pitch to Purpose – Evolving with Value and Outcomes

1 comment

Pitch and purpose sound like two very different things that aren’t related at all, but all too often, sellers are pitching their products, instead of speaking to the buyer’s purpose. Especially now that a lot of us have moved to remote selling with the onset of COVID-19, there has been less interaction, less collaboration, less purpose, and more pitch; And buyers are more turned off than ever on the traditional sales pitch approach. As salespeople, we have to make meetings collaborative, ask more questions, speak less, and not get so enamored with sharping a presentation or a demo. Sellers should be in collaboration mode, not broadcast mode. In this expert sales interview hosted by John Golden, Thomas Pisello will teach you how to go from pitching to purpose.

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About Author

Tom Pisello is a thought leader and author on sales and marketing effectiveness, as well as a serial entrepreneur. He is well known from his videos, blog posts, and newsletter as “the ROI Guy.” Tom is the Founder of the Evolved Selling Institute and currently Chief Evangelist for Mediafly, a leading sales enablement solution provider.

Author's Publications on Amazon

This book on "Evolved Selling" is designed to help you navigate from pitch to purpose, highlighting the best path, and illuminating the dangers so you can survive the process, stronger and better. With this guide, you will be able to reshape your content marketing and…
Buy on Amazon
"The Frugalnomics Survival Guide" is designed to help you navigate from pitching products to marketing and selling with value, fueling your expedition, highlighting the best path, and illuminating the dangers so you can survive the journey. With this guide you will be able to reshape…
Buy on Amazon
Comments (1)

1

Franklin Chidi commented...

Fantastic interview, a much needed advise for times like these, in which remote pitching is the order of the day. To sell successfully, sales persons must have the customers’ goals and perspective in genuine focus.

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