Pitch and purpose sound like two very different things that aren’t related at all, but all too often, sellers are pitching their products, instead of speaking to the buyer’s purpose. Especially now that a lot of us have moved to remote selling with the onset of COVID-19, there has been less interaction, less collaboration, less purpose, and more pitch; And buyers are more turned off than ever on the traditional sales pitch approach. As salespeople, we have to make meetings collaborative, ask more questions, speak less, and not get so enamored with sharping a presentation or a demo. Sellers should be in collaboration mode, not broadcast mode. In this expert sales interview hosted by John Golden, Thomas Pisello will teach you how to go from pitching to purpose.
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