Prospecting often makes businesspeople break out in a cold sweat. It has been harder than ever in recent years to get referrals and prospects to potential customers. In order to successfully prospect to clients, salespeople and sales managers have to learn new techniques and new tactics in order to grab the attention of consumers and turn them into your clients. James Muir discusses how to prospect and get referrals in this expert podcast interview, hosted by John Golden.
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Incredible info on prospecting especially due to the overload of marketing information hitting consumers. Great advice on choosing the relevant market/target, having relevant and valuable information for the client and choosing referral as the best channel to grow prospects and opportunities. Sales people who leverage on referrals earn between 400% to 500% than those who dont!