After studying more than 300,000 sales leads generated by online marketing campaigns, we discovered something that frankly surprised us:
- 84 percent of website visitors convert on the first visit
Now, whereas e-commerce websites may not get conversions until the third or fourth visit, lead generation sites are playing a game of one strike and you’re out.
For this reason, lead generation sites must be just about perfect in terms of conversion optimization — which is what the following presentation, 10 Ways to Make Your Lead Generation Website Convert on the First Visit, will help you do.
The tips you’ll see range from navigation to content to design to the formatting of forms — all the elements of a website that make visitors fall in love with your company or click of your site to embrace a competitor.
Can you achieve perfection overnight? Probably not, but starting down the road sooner rather than later will pay off in more leads and better leads every step of the way!