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Why Your Website Isn’t Producing Sales Leads

Why Your Website Isn’t Producing Sales Leads

After studying more than 300,000 sales leads generated by online marketing campaigns, we discovered something that frankly surprised us:

  • 84 percent of website visitors convert on the first visit

Now, whereas e-commerce websites may not get conversions until the third or fourth visit, lead generation sites are playing a game of one strike and you’re out.

For this reason, lead generation sites must be just about perfect in terms of conversion optimization — which is what the following presentation, 10 Ways to Make Your Lead Generation Website Convert on the First Visit, will help you do.

The tips you’ll see range from navigation to content to design to the formatting of forms — all the elements of a website that make visitors fall in love with your company or click of your site to embrace a competitor.

Can you achieve perfection overnight? Probably not, but starting down the road sooner rather than later will pay off in more leads and better leads every step of the way!

How Validating Leads Will Improve Your Internet Marketing

How Validating Leads Will Improve Your Internet Marketing

While on the hunt for leads, it’s best that you keep quality instead of quantity in mind. According to “The Critical Importance of Lead Validation in Internet Marketing” study, about half of a company’s leads generated through its website aren’t sales related. Instead, these non-leads consist of things like auto-dialers, phone misdials, spam, sales solicitations or customer service inquiries. When you validate leads, those non-sales related inquiries would be separated from actual sales leads. This process will open the door for you to fill any holes in your lead generation campaign that may be negatively affecting it.

From a sales perspective, lead validation will get the most qualified leads into the hands of top sales reps in the most effective way. Sifting through a lot of leads, just for half of them to not qualify, can be time consuming and frustrating. In turn, you will see improvements in follow-up response time and quality close rates.

More crucial takeaways from the study include:

  • 85 percent of leads convert on the first visit.
  • Most leads — 19 percent — convert on Mondays and Tuesdays.
  • Through lead validation you will know:
    1. The online source for every validated lead, preventing you from investing in campaigns that are contributing to little or no ROI.
    2. The accurate amount of sales leads versus other non-sales related conversions.
    3. The accurate cost per lead as opposed to cost per conversion, which if your basing success on quantity instead of quality can be misleading.

For more valuable insight into lead validation, check out the presentation below:

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