Chad Coe, Founder of Coe Financial Group, joins John Golden to share a giver-first sales philosophy he calls “people tithing” — a habit of sharing referrals, connections, and attention before ever asking for business. Chad has built his financial advisory practice on this principle since 1997, and in this Expert Insight Interview, he explains why the approach builds trust faster, fills pipelines without burnout, and turns cold outreach into long-term client relationships.

Inside this episode:

• The origin of people tithing and why generosity outperforms pitching
• How trust can form almost immediately when you give first
• Why embracing the salesperson identity (instead of hiding from it) wins more deals
• Persistent follow-up done right: how to call 10–20 times without ever burning a bridge
• The running, golf, and conversation lesson — slow down to speed up
• The opening question that converts a “bad time” into a callback

Learn more about Chad’s work and book a complimentary consultation at coefinancial.com.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Travis Hahler is Senior Director of Global Strategy & Transformation at Salesforce and the founder of The Neurological Nomad. With a background fusing EEG research, Harvard neuropsychology, and an MBA — plus over 100 transformations behind him — Travis joins John Golden to reframe one of the hardest problems in leadership: why well-funded, well-communicated change still stalls. His answer cuts straight through the usual playbook. Resistance isn’t rebellion, it’s biology, and leaders who learn to read the signal stop pushing harder and start leading better.

In this Expert Insight Interview, Travis and John cover:

• Why humans are wired against change — and what the amygdala is actually doing during your big rollout
• Resistance as a “check-engine light” — diagnostic information rather than the problem itself
• Why habits sit at the foundation of every resistance pattern, especially in sales teams
• The three losses behind every change: competence, relationships, and status
• How leaders separate ego from reaction and stop personalizing pushback
• Change overload, amygdala hijacking, and why “burning platform” urgency stops working when everything is urgent

Lead with the brain, not against it. Learn more about Travis’s work and book a free consultation at theneurologicalnomad.com.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Dominic Forth, CEO of Thought Leaders America, spent years in broadcast journalism with the BBC and major U.S. networks before turning his attention to how executives and founders convert credibility into revenue. In this episode, Dominic unpacks why technical expertise alone loses deals, how media principles translate directly to modern selling, and what top performers do differently to build trust before a single word is spoken.

In this conversation, Dominic covers:

• Why qualifications alone don’t close deals — and what actually does
• How to craft “sound bite” messaging that cuts through prospect distraction
• Building authority through LinkedIn, video content, and third-party sources like HARO
• The shift from pitching to diagnosing — and why top performers listen more
• Using physiological techniques (breathing, pausing, tonality) to stay composed under pressure
• The “calm, clarity, courage” framework Dominic learned from a near-drowning on the Zambezi River

If you want to stop losing deals to less-qualified competitors and start turning credibility into revenue, visit Thought Leaders America to learn how Dominic’s team helps experts get booked on major news outlets and podcasts.

Visit us on Apple Podcast. You can also find SalesPOP! on all major podcast stations.

April Martini and Anne Candido are co-founders of Forthright People, a leadership performance company that helps ambitious professionals build influence from the inside out. April is a certified life coach, TEDx speaker, U.S. Army veteran, and Procter & Gamble alum. Anne brings deep PR and brand strategy expertise from her work on household consumer brands. Together, they co-host The Strategic Counsel for Forthright Business podcast and have just released their new book, The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things.

In this Expert Insight Interview with John Golden, April and Anne explain why the jump from doer to leader derails so many high achievers — and how deliberate personal branding becomes the competitive advantage that carries them through.

Topics covered in this episode:

• Why middle management is the career stage that breaks most playbooks
• The four-part framework: characteristics, appearance, behaviors, and actions
• How AI is reshaping what “searching yourself” actually means for your reputation
• Managing imposter syndrome when you start showing up differently
• The critical difference between a persona and a personal brand
• Where to start if you only have 20 minutes a day

Ready to stop letting other people define your brand? Book a free consultation at forthright-people.com.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Cory Dunham is a values-driven executive advisor, keynote speaker, and co-owner of a 46-year-old family marketing firm, where he has spent four decades, from errand-runner to co-owner. He partners with founder-led service businesses to clarify their message, align their teams, and turn core values into bold, decisive action. In this Expert Insight Interview, Cory joins John Golden to unpack why so many service businesses quietly lose deals before the first sales call, and how leadership alignment — not another marketing campaign — is usually the missing piece.

In this episode, Cory and John cover:

• Why founder-led businesses broaden their scope and lose clarity on who they serve
• The real cost of sales-and-marketing misalignment (and how buyers feel it)
• How to turn personal and organizational values into consistent, decisive action
• Why buyers feel fear right after a purchase — and how follow-through builds lasting trust
• The “pilot’s course correction” principle for keeping growing teams aligned
• Why catching people doing things right is as important as correcting mistakes

Listen to the full conversation, then book a free consultation with Cory at corydunham.com to sharpen your messaging and align your team for growth.

Visit us on Apple Podcast. You can also find SalesPOP! on all major podcast stations.

Justin Goodbread is a globally recognized business strategist, keynote speaker, and founder of Relentless Value Coaching. He has built, scaled, and successfully exited seven companies across multiple industries — including a Registered Investment Advisor firm that reached an eight-figure enterprise value in under four years. In this Sales POP! Expert Insight Interview, Justin joins John Golden to unpack why most service-based founders end up trapped inside their own businesses, and how the Relentless Framework helps them build companies a buyer will actually pay premium money for.

Topics covered in this episode:

• The “epicenter trap” that turns a dream business into a prison
• How to tell whether you are the bottleneck inside your own company
• The five steps of the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom
• Using the DISC model to sequence delegation the right way
• Why 60–80% execution quality from your team is enough
• The identity question that explains why only 4% of owners are happy after selling

Justin gives founders a clear path from operator to owner — and from owner to an exit that actually leaves them free. Book a free consultation at justingoodbread.com.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Richard Broo is a project management turnaround specialist and founder of True North PMP Consulting, with more than four decades of experience helping Fortune 500 companies and mid-market organizations recover projects that are bleeding budget, sliding on timelines, or losing leadership alignment. In this episode, Richard breaks down the invisible forces that cause most projects to fail quietly — long before anyone at the top realizes what is happening.

Topics covered in this episode:

• Why project failures almost always trace back to a specific three-way intersection of planning, execution, and people discipline
• How scope creep accumulates undetected, and what a proper scope statement must include to stop it
• Why assumptions and constraints function as “invisible assassins” that undermine even well-planned projects
• The hidden financial and emotional costs of executive sponsors who disengage mid-project
• The structured triage and root-cause corrective action process Richard uses to close critical bottlenecks within 60 days
• What small and mid-sized businesses can learn from General Electric’s project discipline model

If your organization is juggling multiple initiatives or struggling to keep a key project on track, Richard’s frameworks will give you a clear, actionable path forward. Visit truenorthpmpconsulting.com to book a free consultation.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

Shabnum Bi is the Founder and Director of Early Nurture Preschool in Birmingham — an Ofsted Outstanding setting that has attracted international delegates, earned a place in the Montessori International Awards finals, and brought Shabnum to a World Leaders Summit at the University of Oxford. In this episode, Shabnum shares how she rebuilt her early years’ setup from scratch after a forced liquidation, and why refusing to scale is her most deliberate business decision.

In this episode, Shabnum covers:

• How to balance daily hands-on leadership with a growing public profile and media presence
• Why she caps enrolment at 30 children — and how that ceiling creates competitive advantage
• The lessons from losing a 20-year business with half a day’s notice and launching again four weeks later
• How deep community roots translate into trust, referrals, and resilience
• Teaching three-year-olds lifelong skills: civic awareness, emotional regulation, and global empathy
• What international collaboration — from South Korea to the USA — looks like inside a small Birmingham preschool

Ready to transform how your community thinks about early education? Visit www.earlynurturepreschool.co.uk to learn more about Shabnum’s approach.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.