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Frumi Rachel Barr

Dr. Frumi Rachel Barr is a founder and chief strategist at Scale Up Advisors LLC. She is also the CEO of Big Five for Life Enterprises.

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The book begins with the real cause, purpose and reason the enterprise exists.
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Written in easy, conversational prose, this book relays the experiences of executive coach Frumi Rachel Barr, PhD, as she discovers the hidden lessons of entrepreneurship, and has to apply them in the face of some of life’s harshest realities.
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