B2B Authority Building: Key Takeaways from Frank Hussman
Forget fancy features; focus on solving problems. Frank Hussman, a B2B marketing guru, says companies need to showcase their expertise by highlighting the problems they solve, not just product features.
Video reigns supreme. Stand out from the content flood with video! Frank uses one video to create multiple formats (blog posts, newsletters, and podcasts), maximizing reach and impact.
Choose your channel wisely. Don’t spread yourself thin! Frank recommends focusing on one main channel, like LinkedIn, and boosting organic content with targeted ads.
Don’t underestimate YouTube. It’s not just for cat videos! YouTube is the second-largest search engine and a treasure trove of B2B knowledge. Frank even uses it for DIY projects!
Authenticity is your secret weapon. Share your stories, struggles, and successes. People connect with realness, especially in our AI-driven world.
Education is the future. Blend education and entertainment to create engaging content that informs and inspires your audience.
Want to learn more? Listen to the full podcast with Frank for even deeper insights!
Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.