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Jim Huebner

J.W. (Jim) Huebner is the Founder and CEO of Huebner Integrated Marketing, a 34-year-old company devoted to helping manufacturing brands become more relevant to their customers and sales channels, and to become more profitable in the process.

Over the years, Huebner's firm has helped brands find their most relevant marketing strategy through a unique process—combining in-depth brand positioning study (a Relevancy Report™) and a strategic marketing plan (a Relevancy Roadmap™). No matter the product or industry, this process has proven to result in lightbulb moments for Jim’s clients and in many a turning point for struggling businesses.

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More than half a million U.S. businesses fail every year. Big and small, they all have one thing in common: They become irrelevant. It doesn’t happen overnight or with one executive misstep, but as a slow drip. The brand quits giving. It’s no longer meaningful…
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