Sales POP - Purveyors of Propserity
🎧  How to Stay Relevant in a Competitive Market
Podcast Sales and Marketing / PodCast / May 11, 2023 / Posted by Jim Huebner / 22

🎧 How to Stay Relevant in a Competitive Market


In this podcast episode, Jim Huebner, CEO and founder of Huebner Integrated Marketing, discusses the challenges companies face in staying relevant to their customers. He emphasizes the importance of constantly evaluating customer needs and behaviors, seeking feedback from vendors and employees, and avoiding inauthentic stories. Jim also shares his company’s approach to measuring brand relevance through the “relevancy report.” The conversation highlights the importance of evolving brand messaging and staying relevant to customers to avoid becoming irrelevant and losing business. Jim also discusses the importance of building brand loyalty and staying connected with customers to remain relevant in a competitive market.

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About Author

J.W. (Jim) Huebner is the Founder and CEO of Huebner Integrated Marketing, a 34-year-old company devoted to helping manufacturing brands become more relevant to their customers and sales channels, and to become more profitable in the process. Over the years, Huebner's firm has helped brands find their most relevant marketing strategy through a unique process—combining in-depth brand positioning study (a Relevancy Report™) and a strategic marketing plan (a Relevancy Roadmap™). No matter the product or industry, this process has proven to result in lightbulb moments for Jim’s clients and in many a turning point for struggling businesses

Author's Publications on Amazon

More than half a million U.S. businesses fail every year. Big and small, they all have one thing in common: They become irrelevant. It doesn’t happen overnight or with one executive misstep, but as a slow drip. The brand quits giving. It’s no longer meaningful…
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