In this podcast episode, Jim Huebner, CEO and founder of Huebner Integrated Marketing, discusses the challenges companies face in staying relevant to their customers. He emphasizes the importance of constantly evaluating customer needs and behaviors, seeking feedback from vendors and employees, and avoiding inauthentic stories. Jim also shares his company’s approach to measuring brand relevance through the “relevancy report.” The conversation highlights the importance of evolving brand messaging and staying relevant to customers to avoid becoming irrelevant and losing business. Jim also discusses the importance of building brand loyalty and staying connected with customers to remain relevant in a competitive market.
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