Sales POP - Purveyors of Propserity
🎧 Marketing Support for Sales
Podcast Sales and Marketing / PodCast / Nov 7, 2019 / Posted by Joel Capperella / 198 

🎧 Marketing Support for Sales

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In this day and age of the sales world, you might think that sales and marketing engagement would be very integrated. However, this isn’t exactly the case. There is still a struggle between sales teams and marketing teams, and this difficulty unifying them had consequences that affect the entire organization. Joel Capperella, interviewed by John Golden, discusses how marketing can truly engage with sales.

This podcast is also a recorded live event you are welcome to view here: How can Marketing truly engage with Sales

iTunes Podcast 

    About Author

    Joel Capperella helps companies get awareness, a bigger pipeline, faster revenue, and empowers sales enablement transformation. He has 20 years of strategic execution in enterprise software, SaaS and technical professional services, with juggernauts like SAP and Oracle.

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