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🎧 The Fatal Flaws of the Funnel and Why Salespeople need to be Marketers
Podcast Sales Leadership / PodCast / Jan 14, 2020 / Posted by Carman Pirie / 196 

🎧 The Fatal Flaws of the Funnel and Why Salespeople need to be Marketers

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Fatal Flaws of the Funnel:

The funnel model is a modern mainstay, suggesting that marketing’s job is to bring prospects into the “top” of the funnel through a variety of tactics, convert them into leads, qualify and handle them, pass them to sales to assess the opportunities, and eventually close a few customers at the “bottom” of the funnel.

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    About Author

    Carman Pirie is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge.

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