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🎧 Selling in a Knowledge-Economy
Podcast Sales Leadership / PodCast / Apr 28, 2020 / Posted by David Grebow / 1295

🎧 Selling in a Knowledge-Economy


The world of selling went through a profound structural change in the 1980s. For the 200 years prior, we ran businesses in the industrial economy. But things changed in the last 20 years of the 20th century. We went from learning how to manage people’s hands, to learning how to manage people’s minds. The problem is that the MBA programs and on the job training for managers were still rooted in an industrial economy method of learning, so we were trying to use 20th-century procedures to solve 21st-century problems. Obviously this is not a recipe for successful selling, and things are moving quickly, so the sooner we can adapt to a knowledge economy way of selling, the better. David Grebow, podcast interviewed by John Golden, explores how to sell in a knowledge economy using the S.A.F.E method.

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About Author

David Grebow, co-author (with Stephen J. Gill) of Minds at Work: Managing for Success in the Knowledge Economy (ATD Press, 2018), was born in Manhattan, New York City, and attended Harvard University, where he took a year off to work with the American Friends Service Committee counseling Conscientious Objectors to the Vietnam war. Upon graduation, he lived and worked in Cambridge, Massachusetts as a documentary film producer and director. 

Author's Publications on Amazon

"A Compass for the Knowledge Economy Business: How-to Succeed in the New Knowledge Economy" is an indispensable guide to help you understand where we have been and where we are going. It is a critical piece of the puzzle to show you how to become…
Buy on Amazon
Use this book to embrace learning anytime, anywhere. Nurture the minds at work, and you'll win the hearts of your organization.
Buy on Amazon

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