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🎧 Importance of Sales Process
PodCast / Nov 14, 2019 / Lisa Magnuson

Importance of Sales Process

Why is the sales process important? Host John Golden sits down with Lisa Magnuson to tackle the topic of how a sales process is one of the most important subjects in sales. Unfortunately, most companies only pay it lip service or something that’s done once and remain the same instead of being dynamic. Yet the ... »

🎧 Executive Expert Advice for Employee Engagement
PodCast / Nov 14, 2019 / Meridith Elliot Powell

Executive Expert Advice for Employee Engagement

Sales executive expert Meridith Powell talks with John Golden about her new book “Owners Redefining Responsibility”. She explains some of the backgrounds about why this book was necessary and what the genesis of it. Her biggest reason, CEO’s want to know how to build a culture that gets employees wanting to get engaged and take ... »

🎧 Resilience in Sales
PodCast / Nov 13, 2019 / Michael Licenblat

Resilience in Sales

There is often very little training for salespeople on handling rejections. If a salesperson isn’t able to handle how a “no” impacts them, it could impact their next call, their next activity, and can even compound into altering how they perceive their abilities. Being resilient, and knowing what to do in the face of that ... »

🎧 Customer Integration
PodCast / Nov 13, 2019 / Mike Bosworth

Customer Integration

Customer integration at the most basic level is about having a company that can truly help the customer in every way. The salesperson becomes a valuable resource to the customers, the customer knows where to go, and who to talk to in order to get the job done. Mike Bosworth has a lot to say ... »

🎧 The Key to Sales and Marketing Alignment
PodCast / Nov 12, 2019 / Mike Bosworth

The Key to Sales and Marketing Alignment

It has long been a struggle for companies to get their sales and marketing teams to align. Throughout the last decade, there have been numerous changes in the sales world, and sales and marketing departments have not been unaffected. However, with these changes have come some complications. It has become challenging to integrate sales and ... »

🎧 Employee Advocacy
PodCast / Nov 12, 2019 / Samantha Stone

Employee Advocacy

The people who know most about an organization, the employees, play a considerable part in advocating, or not advocating, for their company. They have the opportunity to make massive changes with the things they say and share with others. Samantha Stone, interviewed by John Golden, explores employee advocacy trends. This podcast is also a recorded ... »

🎧 Rehumanizing Sales
PodCast / Nov 11, 2019 / Shari Levitin

Rehumanizing Sales

In the wake of artificial intelligence (AI) and technological advances, the sales field has become more digital and less personable. However, there are things that AI will never be able to recreate. Levitin uses the analogy of a sous chef assisting the head chef. A sous chef helps the head chef prep all of the ... »

🎧 Change in Sales
PodCast / Nov 11, 2019 / Torben Wiese

Change in Sales

Sales expert interview, hosted by John Golden, hear how metaphor applies to sales. Get these sales tips: How to be mentally present as a salesperson How to keep your clients mentally present Changing habits to improve sales Tips for reacting to rejections This podcast is also a recorded live event you are welcome to view ... »

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Our Listeners About Us
it was a pleasure to be interviewed by John on my book "Communicate or Die: Getting Results Through Speaking and Listening." John is an empathetic, thoughtful, and dynamic interviewer Dr. Thomas Zweifel PC
John asked meaningful questions that are relevant for his audience and was spirited in his interview approach with curiosity and enthusiasm. It was an honor to be able to spend the time on his show and become a new raving fan of his content. Rhonda Petit PC
Thoughtful and respectful, John managed to create an incredible environment to talk and share ideas. It was a rich experience to participate in this interview. Thank you, John and SalesPOP! Felipe Zamana PC
Really enjoyed being interviewed by John for SalesPop Magazine. Great conversation, very professional and insightful questions. I would highly recommend him for his podcast and interviewing skills. Hiten Bhatt PC
John's guests are in tune with the program and always provide a worthwhile listen. Highly recommended Ted Kulawiak PC
He asked insightful questions that revealed aspects and nuances about the topic that the viewers will undoubtedly find very valuable. Paolo Pironi PC
John was able to draw out the similarities and differences in our way of approaching sales without it being awkward. Shayla Boyd-Gill PC
I encourage successful sales professionals to tune into SalesPOP! And if their staff contacts you to appear, you are making it and a name for yourself as a one to watch in our esteemed profession. Precious Williams PC
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🎧 The Best Strategies for Transforming Sales Coaching and Leadership
PodCast / May 14, 2026 / Jon Benson

Humanizing AI in Marketing

Jon Benson — the copywriter who invented the video sales letter format in 2010 and founder of BNSN AI — joins John Golden for a candid conversation about the marketer’s new reality. Marketing teams everywhere are caught between excitement and dread as AI takes over tasks that once filled entire roles. Jon argues that the ... »

🎧 The Best Strategies for Transforming Sales Coaching and Leadership
PodCast / May 12, 2026 / Justin Goodbread

Escaping the Epicenter Trap

Justin Goodbread is a globally recognized business strategist, keynote speaker, and founder of Relentless Value Coaching. He has built, scaled, and successfully exited seven companies across multiple industries — including a Registered Investment Advisor firm that reached an eight-figure enterprise value in under four years. In this Sales POP! Expert Insight Interview, Justin joins John ... »

🎧 The Best Strategies for Transforming Sales Coaching and Leadership
PodCast / May 10, 2026 / Laura Kriska

Building Trust Across Us-vs-Them Divides

Laura Kriska is the founder of We Building Solutions and a globally recognized expert on building trust across cultural, language, and organizational divides. The first American woman to work inside Honda Motor Company’s Tokyo headquarters, Laura has spent 30 years helping Fortune 500 companies across four continents turn fragmented teams into united “we” cultures. In ... »

🎧 The Best Strategies for Transforming Sales Coaching and Leadership
PodCast / May 9, 2026 / Derek De Vette

How AI Search Is Rewriting the PR Playbook for Sales Growth

Derek De Vette is Co-Founder and Head of Strategic Communications at Halo Communications, where his team has spent three decades building visibility for brands ranging from enterprise tech to Harley-Davidson. In this Expert Insight Interview, Derek joins John Golden to explain why the old PR playbook — chase cover stories, rack up impressions, measure vanity ... »

🎧 The Best Strategies for Transforming Sales Coaching and Leadership
PodCast / May 7, 2026 / Antoniette Roze

Building a Predictable Speaking Business

Antoniette Roze is the CEO of WPC Global and the host of Speak Pact, a done-for-you booking agency that helps six- and seven-figure experts stop chasing speaking gigs and start filling their calendars with consistent, high-value opportunities. In this Expert Insight Interview, she joins John Golden to explain why most speakers treat the stage like ... »

🎧 The Best Strategies for Transforming Sales Coaching and Leadership
PodCast / May 5, 2026 / Jessica Rhodes

Founder-Led Sales and Building a Podcast Booking Agency

Jessica Rhodes is the Founder of Interview Connections, the world’s first podcast booking agency, launched in 2013. In 2020 she hired her first sales reps to scale the company — and spent six years trying to make the model work before dismantling it. In this Expert Insight Interview, Jessica walks through the friction between commission-driven ... »

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