APRIL MARTINI and ANNE CANDIDO are the authors of The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things, and co-founders of ForthRight People, a leadership performance company focused on building high-performing leaders from the inside out. They believe a leader’s Personal Brand is their greatest competitive advantage - and when understood and activated intentionally, it becomes a powerful driver of influence, credibility, and impact in pursuit of a leader’s “Big Thing.”

They bring more than 45 years of experience navigating middle management and coaching hundreds of leaders through career inflection points. Having lived the challenges of the “struggling middle,” Anne and April bring practical frameworks, candid stories, and real-world application to help leaders move from a state of struggle to one of clarity, intentionality, and credibility.

Together, they challenge the idea that Personal Brand is something you manufacture. Instead, they teach leaders how to uncover what’s already there - and use it to guide decisions, shape presence, and accelerate growth for themselves, their teams, and their organizations.