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Richard Ruff, Ph.D.

Richard has spent the last thirty years designing and managing large-scale sales training projects for Fortune 1000 companies. He is the best-selling author of the Sales Training Connection blog. He founded Sales Momentum, and designs new-generation sales training programs.

Author's Publications on Amazon

Today a major account sales force not only must sell a competitive advantage, they must be a competitive advantage – and that requires the ability to think and act strategically. The Sales Momentum white paper - Getting Major Account Sales Strategy Right - highlights 15…
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Mastering Major Account Negotiating explores the negotiation strategies and skills used by top performers selling in major accounts. The negotiation book cover topics included in this ebook are 1. building the customer relationship 2. creating and sustaining trust 3. creating a bigger pie 4. planning…
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Major accounts are not just big little accounts - they're fundamentally different. Mastering Major Account Selling explores the skills and competencies of top performers selling in major accounts. Three core sales performance skills are addressed in Chapter 1; asking questions, active listening and positioning your…
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