For more than 20 years, Nir Zavaro helped businesses grow through strategic storytelling, working with names like Microsoft and Unilever and hundreds of startups and international brands, from the West Coast to South Africa, from Brazil to Australia.

He wrote the bestselling F*ck the Slides and the upcoming The Business Catcher, his fourth book, laying out a clear, practical method to use storytelling to pitch better, sell more, and scale.

The path here wasn’t a straight line. Zavaro started out selling snowboards, moved through brand management and marketing, and even owned successful nightlife venues before founding Streetwise. After 15 years, he chose to devote himself fully to business storytelling. He’s taught in universities and colleges for over a decade, written two novels, and loves F1. He’s now launching Stookapp.com to teach people how to write, measure, and win their next pitch.