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🎧  Unlocking the Secrets of Buyer Personas in a Downturn Economy
PodCast / Jun 2, 2023 / Jim Kraus

Unlocking the Secrets of Buyer Personas in a Downturn Economy

In this podcast episode, John Golden and Jim Karrh discuss the importance of understanding buyer personas and their buying decisions during a recession or downturn. They emphasize the need to revisit buyer personas regularly and talk to recent buyers to inform marketing and sales decisions. Jim Karrh suggests conducting interviews to understand the entire buyer ... »

🎧  The Impact of AI on Sales Enablement: A Game Changer?
PodCast / May 31, 2023 / Taft Love

The Impact of AI on Sales Enablement: A Game Changer?

In this podcast episode, John Golden interviews Taft Love about Rev Ops, its definition, and its importance in today’s business world. They discuss the challenges of centralizing functions that traditionally belong to departments, the importance of customer experience, and the role of systems in Rev Ops. They also discuss the impact of technology on Rev ... »

🎧  The CRO: A Mediator Between Sales and Marketing
PodCast / May 29, 2023 / Nathan Yeung

The CRO: A Mediator Between Sales and Marketing

In this podcast episode, John Golden and Nathan Young discuss the role of the Chief Revenue Officer (CRO) in aligning sales and marketing departments. They emphasize the importance of understanding each other’s metrics and priorities and avoiding overcomplicating things. The speakers also discuss the potential impact of AI on sales and marketing but agree that ... »

🎧  Unlocking Vulnerability: Overcoming Negative Self-Beliefs
PodCast / May 27, 2023 / Molly Sider

Unlocking Vulnerability: Overcoming Negative Self-Beliefs

In this podcast episode, John Golden, host of the Expert Insight Interview, and Molly Sider, host of the “I Am This Age” podcast, discuss the importance of sharing personal stories. They emphasize that vulnerability is essential for building connections and creating a safe space for others to open up. Molly advises starting small and being ... »

🎧  Revolutionizing the Workplace: The Benefits of Remote Staffing
PodCast / May 25, 2023 / Rob Buffington

Revolutionizing the Workplace: The Benefits of Remote Staffing

In this podcast episode, John Golden and Rob Buffington discuss the shift towards outsourcing and remote work, the benefits of hiring remote workers, and the need for companies to adapt their organizational structures to accommodate remote workers. They emphasize the importance of creating new job descriptions based on what the company needs, rather than trying ... »

🎧 Mastering Hybrid Leadership: Navigating the Changing Nature of Work
PodCast / May 23, 2023 / Matthew Brackett

Mastering Hybrid Leadership: Navigating the Changing Nature of Work

In this podcast episode, John Golden from Sales POP Online Sales Magazine and Coevera interviews Matthew Brackett, a leadership resilience educator and coach, about the concept of hybrid leadership in the context of the changing nature of work and organizations. They discuss the challenges of building a culture in a hybrid workplace, the importance of ... »

🎧 Scaling Your Business: The Power of Performance Marketing
PodCast / May 21, 2023 / Faisal Siddiqui

Scaling Your Business: The Power of Performance Marketing

In this podcast episode, John Golden from Sales Pop Online Sales Magazine and Coevera interviews Faisal Siddiqui, a strategist who specializes in making brand marketing more accountable and effective. They discuss the challenges of scaling with performance marketing and the importance of defining campaign objectives and targeting the right audience. Faisal emphasizes the importance of ... »

🎧  Maximizing Profitability: The Key to Sales Success
PodCast / May 19, 2023 / Thomas McNulty

Maximizing Profitability: The Key to Sales Success

In this podcast episode, John Golden interviews Tommy McNulty, founder and CEO of Rhythm, about how to use sales P&L to be a people-first leader. Tommy shares his personal experience of discovering the importance of understanding metrics beyond just activity and pipeline, such as customer acquisition costs, lifetime value, profitability by customer segment, and payback ... »

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Our Listeners About Us

I encourage successful sales professionals to tune into SalesPOP! And if their staff contacts you to appear, you are making it and a name for yourself as a one to watch in our esteemed profession. Precious Williams PC
I loved being a guest on the Sales POP podcast! John's easy going and insightful presence created a great conversation where we offered up content to help others Build a Vibrant Culture! Nicole Greer PC
John is a wonderful host who creates a very comfortable atmosphere and instead of conducting a traditional interview he actually has a proper conversation with his guests. Matthias Oschinski PC
John is a gracious host and truly has a great sales mind. Ultimately selling is about people and John understands this well. He is one that sells with dignity! Harry Spaight PC
John's guests are in tune with the program and always provide a worthwhile listen. Highly recommended Ted Kulawiak PC
We had such a good time together exploring his questions and it always makes it good for any audience when the people doing the podcast are having fun. Mags Bell PC
I appreciate how John highlighted the value of my lived experience in helping others change their mindset, because people live in all kinds of prisons in their heads Trish Jenkins PC
Really enjoyed being interviewed by John for SalesPop Magazine. Great conversation, very professional and insightful questions. I would highly recommend him for his podcast and interviewing skills. Hiten Bhatt PC
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🎧 The Neuroscience of Resistance to Change
PodCast / Jul 18, 2026 / Fred Marshall

Thriving in the Age of AI with Fred Marshall

Fred Marshall, founder and CEO of Quantum Learning and author of Thrive: The Antidote to Future Shock, explains that thriving in the age of AI means moving from overwhelm to agency — directing your limited attention toward priorities that change your future, containing obligations, and cutting noise. In this Sales POP! episode, Marshall turns AI ... »

🎧 The Neuroscience of Resistance to Change
PodCast / Jul 16, 2026 / John Fees

AI and the Future of Sales

John Fees, Co-founder & Managing Partner of GradGuard, argues that AI won’t replace great salespeople — because AI is brilliant at answers but can’t ask the human question that leads to a sale. In this episode, Fees shares the “three A’s” framework his team uses to stay credible and effective in an AI-flooded market. He ... »

🎧 The Neuroscience of Resistance to Change
PodCast / Jul 14, 2026 / Tayo Lusi

Scaling Your Tech Income to $500K a Year

Tayo Lusi, Founder of The One Percent University, teaches IT professionals how to scale their income to $500,000 a year in cloud engineering. In this episode, he reveals the single mindset shift that took him from a $55K help desk job — and $10-an-hour Uber Eats shifts — to a premium tech career built on ... »

🎧 The Neuroscience of Resistance to Change
PodCast / Jul 12, 2026 / Callum Kennard

Why Overplanning Stalls Growth

Callum Kennard, Head of Sales at ClickSlice — a leading UK SEO and AEO agency — argues that overplanning can be worse than bad execution, and that the fix is to bake in iteration, ship, and optimize from real results rather than perfect a go-to-market plan for a year before earning a pound. In this ... »

🎧 The Neuroscience of Resistance to Change
PodCast / Jul 11, 2026 / Juan Munoz

From NASA Engineer to Denver Realtor

Juan Munoz — a top-producing Denver realtor, licensed lender, and former NASA aerospace engineer — left a secure career to build a referral-driven real estate business on one principle: Trust, Value, Results. His biggest lesson: clients remember how you made them feel, so put their best interest ahead of your own. This episode covers his ... »

🎧 The Neuroscience of Resistance to Change
PodCast / Jul 9, 2026 / Giuseppe Grammatico

Building Financial and Time Freedom Through Franchising

Giuseppe Grammatico, Franchise Coach and Consultant at GG The Franchise Guide, explains why franchising can build financial and time freedom even amid AI disruption: owners gain control and access to parent-company support across 4,000 brands and 70+ industries. In this Sales POP! Expert Insight Interview, he busts franchising myths and details what it truly takes ... »

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