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🎧  Overcoming Blind Spots in B2B Sales
Podcast Sales Performance / PodCast / Jun 6, 2023 / Posted by Lisa J. Smith / 23

🎧 Overcoming Blind Spots in B2B Sales

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In this podcast episode, John Golden interviews Lisa J. Smith, CEO and Founder of SmithCo, a sales consulting firm. Lisa shares her experience of launching her business during the COVID-19 pandemic and discusses the importance of adaptability and being nimble in today’s fast-paced business environment. They also discuss common blind spots that companies encounter in their sales process, including the lack of a defined sales process, targeting the wrong prospect, and over-reliance on automation. Lisa emphasizes the importance of follow-up, tracking the right data, and providing a good customer experience. She offers a free 30-minute call to help businesses succeed in sales.

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About Author

Lisa J. Smith is the CEO and founder of SMITH co., a sales consulting firm focused on modern midsize B2B businesses. A dynamic public speaker and natural trainer, she has presented for multiple audiences in various industries across three decades. Having spent 30 years selling B2B services in every economic environment imaginable, Lisa has gained a multitude of diverse experiences and improved the financial situation of countless organizations. She is trained in design thinking, finance, business strategy, sales, advertising, and marketing. These skills allow her to spot and reveal the blind spots most B2B companies encounter in their sales funnel.

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