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🎧  The Top 5 Mistakes B2B Sellers Make: Expert Insights
Podcast Sales Performance / PodCast / Jun 12, 2023 / Posted by Greg Nutter / 47

🎧 The Top 5 Mistakes B2B Sellers Make: Expert Insights

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In this podcast episode, John Golden interviews Greg Nutter, a management consultant and author of P3 Selling, about the top five mistakes B2B sellers make. Greg discusses the importance of creating awareness, effective prospecting, and the role of a salesperson in the buying process. He identifies the top three mistakes as forgetting what selling is, poor prospecting, and thinking the role of a salesperson is either a relationship manager or a product expert. They also discuss the importance of understanding the buying process and the critical areas where planning pays off in B2B selling. Greg recommends a process for reviewing opportunities and prioritizing tasks to increase sales success.

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About Author

Greg Nutter is a management consultant where he helps business owners and senior sales executives solve revenue growth problems through direct, indirect, or multi-channel sales models. He is also the author of the Amazon Best-Selling Book, “P3 Selling: The Essentials of B2B Sales Success”. With over thirty-five years of experience, Greg has worked with a wide range of companies to develop strategies, programs, processes, and tools to grow revenues, enter new markets, increase sales consistency, and develop skilled sales, channel, and management personnel.

Author's Publications on Amazon

P3 Selling is an easy-to-follow framework that explains what you need to do and why you need to do it to achieve consistent B2B sales success. Navigate today’s complex B2B environment with confidence as you win more deals, receive more referrals, make more money, and…
Buy on Amazon
P3 Selling is an easy-to-follow framework that explains what you need to do and why you need to do it to achieve consistent B2B sales success. Navigate today’s complex B2B environment with confidence as you win more deals, receive more referrals, make more money, and…
Buy on Amazon
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