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🎧  The Power of Creative: How Wellow Became a $20 Million Brand
Podcast Sales and Marketing / PodCast / Jun 10, 2023 / Posted by Kyle Hoffman / 22

🎧 The Power of Creative: How Wellow Became a $20 Million Brand


In this podcast episode, John Golden interviews Kyle Hoffman, an executive at XenoPsi Ventures, about growing direct-to-consumer (DTC) and e-commerce brands through digital in the post-iOS 14 era. Kyle shares his experience with Wellow, a compression sock brand, and how they made strategic decisions to succeed in the DTC market. He emphasizes the importance of focusing heavily on creative, using behavioral science to their advantage, and providing top-notch customer service. Kyle also invites businesses in the $5-25 million range to reach out to Function Growth for help with growth. The episode concludes with John congratulating Kyle on his success.

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About Author

As an executive at XenoPsi Ventures, Kyle sits on the leadership team for two portfolio companies - Function Growth and Wellow. He runs the strategy department at Function Growth and operates as CMO for Wellow. Function Growth and Xenopsi Ventures specialize in using behavioral science to drive growth for their clients. Wellow, on track to profitably exceed $20M in its second year as a business, is a unique substantiation to the tactics that Function Growth uses to scale brands.


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