In this episode, host John Golden chats with Chris Peer, CEO of Sinc Show, about how B2B marketing teams can prove their value. Chris shares insights from his book The Great Eight Pillars: ROI-Driven Marketing for Manufacturing Companies, explaining how marketing can shift from being a cost to a revenue driver. From setting clear goals ... »
In this engaging episode podcast, host John Golden speaks with Jeff Mains, a seasoned entrepreneur and expert in the B2B SaaS landscape. The conversation delves into the critical topic of future-proofing businesses in an era marked by rapid technological advancements and the transformative impact of artificial intelligence (AI). Key Takeaways: Understanding Customer Needs: Stay attuned to ... »
In this episode of Expert Insight Interview, host John Golden speaks with AI strategist Jonathan Mast about how entrepreneurs can harness AI to boost productivity, sales, and customer engagement. Jonathan, founder of White Beard Strategies, shares his expertise on AI prompting, which enhances AI’s effectiveness by providing context and specificity. Key takeaways include a four-step ... »
In this episode podcast, host John Goldin sits down with futurist Ian Khan to explore the transformative impact of AI, the evolving nature of work, and the critical role of leadership in future readiness. Ian, creator of the Future Readiness Score and author of Un Disrupted, shares valuable insights on how businesses and individuals can ... »
In a recent podcast episode, John Golden interviews Titus Jumper, a multifaceted entrepreneur, about the evolution of chatbots and AI in customer service. They discuss the initial hype surrounding chatbots, the importance of quality data for effective AI implementation, and the ethical considerations of using AI in business. Titus shares actionable advice on personalizing customer ... »
In the latest episode of the Expert Insight Interview, John Golden speaks with Kasper, a marketing visionary from Copenhagen, about the transformative power of in-house marketing. Kasper advocates for building internal marketing teams, emphasizing benefits like consistent brand messaging, efficiency, and cost-effectiveness. He discusses steps for creating a productive in-house team, including assessing current spending ... »
In a recent episode, John Golden talks with Matt McDarby, founder of United Sales Resources, about the transformative effects of AI on sales leadership. They discuss how AI enhances efficiency by automating routine tasks, allowing sales leaders to focus on strategic activities like coaching. However, Matt emphasizes that maintaining a human touch is essential for ... »
In a recent podcast episode, John Golden engages with Peter Murphy Lewis, founder of Strategic WKYC and a fractional CMO, to discuss strategies for CEOs to form genuine, service-oriented relationships over purely transactional ones. Topics include overcoming negative CRM perceptions, harnessing happy customers as advocates, and building authenticity in connections. Listeners gain actionable advice, such ... »
Building a luxury brand starts with one question: Are you ready to lead, not follow? Kathryn Porritt, founder of Iconic Empire, reveals why premium positioning isn’t about working harder—it’s about thinking differently. The secret? Start at the top. Launch with $100K+ offers for elite clients first, then scale down if desired. This flips the traditional ... »
Most companies are doing AI customer service wrong. They’re just replacing humans with chatbots and wondering why customers hate it. Nathan Strum, CEO of Abby Connect, has a different approach: let AI and humans do what they’re each good at. AI handles repetitive tasks—answering common questions, collecting information, and routing calls. Humans handle complex problems ... »
Management has a missing step problem. For every 100 men promoted into leadership roles, only 87 women make the same climb—and even fewer people of color advance. Christine Sandman Stone calls these “broken rungs,” and they’re costing organizations their best talent. After 35 years transforming companies like Dell and McDonald’s, she knows the fix starts ... »
Most automation projects fail—not because of bad technology, but because of bad people strategy. Dr. Don Capener from Chang Robotics shares game-changing insights on successfully implementing AI and robotics. His approach? Put humans first, technology second. The winning formula includes involving frontline workers from day one, communicating the “why” behind changes, and treating AI as ... »
Amrit Dhaliwal bought into the franchise dream—turnkey business, proven system, guaranteed support. She got none of that. Her first franchise left her struggling with “entrepreneurial poverty”: owning a business but barely surviving. So she built Walfinch differently. Her home care franchise rejects half its applicants, provides real coaching, and goes fully digital in a paper-obsessed ... »
Marketing Strategy Director Anique Mautner shared her brand storytelling framework that actually connects with audiences during her appearance on the Expert Inside Interview podcast. Her three-pillar approach is deceptively simple: ensure your message is relevant to real customer needs, distinctive in ways that showcase your unique perspective, and clear enough for anyone to understand. Mautner’s ... »
