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🎧 How Decisions Are Influenced By The Way You Write
Podcast Sales and Marketing / PodCast / Oct 29, 2022 / Posted by Rob Ashton / 19

🎧 How Decisions Are Influenced By The Way You Write


Today’s guest in the Expert Insight Interview is Rob Ashton. He is a writer who focuses on the science of how the things we read and write influence what we think and do. Rob founded the global learning company Emphasis, and over the last six years, he’s focused on researching the science of reading and writing, ranging from cognitive and social neuroscience to behavioral and neuroeconomics. Rob and Our host John Golden discuss “How decisions are influenced by the way you write.”

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About Author

I'm an author, researcher, and cognitive science nerd. It's always frustrated me that most of the communication advice pushed by self-help books is based on a mixture of pseudoscience, hearsay, and wishful thinking. So I've made it my mission to uncover the best research in this area, sort fact from fiction, and share the results. I also founded the learning company Emphasis in 1998. So far, it’s helped more than 70,000 people around the globe to transform their written communication. Clients include everyone from Google and the world's leading law firms to the Royal Household at Buckingham Palace.


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