In this podcast episode, John Golden interviews Marissa Freeman, the Chief Marketing Officer of Union Square Hospitality Group, about branding and customer experience in the hospitality industry. Freeman emphasizes the importance of understanding the customer journey and ensuring that brand values overlap with any partnership. She also discusses the significance of hospitality in creating a positive customer experience and building a successful brand. Freeman shares insights on the teachings of Danny Meyer’s book, “Setting the Table,” and how they apply to their business practices at Union Square Hospitality Group. She also talks about their various brands and their leadership and development practice called Hospitality Quotient.
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