Sales POP - Purveyors of Propserity
🎧  The Greatest Danger of Recurring Revenue: Complacency
Podcast Sales Leadership / PodCast / Sep 25, 2023 / Posted by Andy Gole / 28

🎧 The Greatest Danger of Recurring Revenue: Complacency


Andy and the audience for their time and conclude the episode. The interview focused on the dangers of relying too heavily on recurring revenue. The need for organizations to be prepared for unexpected events. Andy discussed the concept of narcolepsy in relation to recurring revenue. He emphasized the importance of dedicating time to business development. He suggested exercises and strategies to help organizations become entrepreneurially prepared. Both speakers agreed on the importance of coaching, motivation, and bold behaviors in sales. They also discussed the trap of assuming engagement based on conversations with prospects and the need for prospects to take action to show engagement.

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About Author

Over 170 sales training assignments since 1983. Also, developed and delivered 2-day boot camp to owners selling their business - over 100 times to over 350 business owner groups

Author's Publications on Amazon

Innovate Now shows how to sell for emotional intoxication! In modern culture, it’s an oxymoronic idea. Consider the direct and indirect impact of negative stereotypes like Willy Loman in Death of a Salesman; on the surface “joyous selling” is absurd.
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