Patrick Renvoise’s new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, was just released. It’s been 16 years since Patrick Renvoise published his first book on neuromarketing, which took the business world by storm. Interviewed by John Golden, Renvoise shares information about neuromarketing and persuasion in this expert sales interview. ... »
Sales and marketing alignment is a challenge that has come about in recent years. Especially as the sales industry has undergone a technological revolution, it is even more critical than ever to unify the sales and marketing teams. Maribeth Kuzmeski, interviewed by John Golden, discusses some changes that marketing people can make to help unite ... »
Most people associate “sales pitch” with a pushy salesperson trying to manipulate you into buying something. In reality, this isn’t a very accurate description, but the fact remains that a pushy message isn’t often well received. Instead of pushing your message onto potential buyers, John Livesay, interviewed by John Golden, explores ways to pitch, not ... »
95% of business don’t know what their competitive advantage is. This shocking statistic means that the vast majorities of companies are not promoting and utilizing their top skill sets that customers want, and are likely losing out on revenue. Jaynie Smith discusses competitive advantage in sales with John Golden. This podcast is also a recorded ... »
For a company, selecting software platforms for business operation is a major undertaking. What are the vital questions that must be answered, and what points should be addressed? Host John Golden sits down with Gabriel Gheorghui to discuss the process of how to select the best software for your company. Visite us on Apple Podcast ... »
Host John Golden talks to Bruce Wedderburn of Integrity Solutions who has over 20 years of global experience in the sales performance improvement industry building, coaching and directing sales teams and distribution channels to surpass growth targets. John and Bruce discuss the vital topic of coaching and training on the centerpiece of sales—the sales conversation—and ... »
Do you know how to open doors in sales? Perhaps you’ve got a good grip on the sales process. You have your elevator pitch, you’ve worked on boosting charisma and conversation skills, and you put in the time to go above and beyond for your clients. You can’t utilize all of these skills you’ve worked ... »
Risk taking and decision making are key parts in the context of selling and sales. The goal for everyone is to make the best decisions and right decisions to get where you want to go, as quickly and efficiently as possible. Sometimes, it requires risk-taking activities in order to arrive at your goals. Caspar Berry, ... »
In a world filled with “me too” products, how do you make your brand stand out? The secret isn’t just about being better; it’s about defining what you stand against. Legendary marketing strategist Laura Ries calls this a “strategic enemy.” This isn’t just about a rival company—it’s about a clear, compelling opposition that sharpens your ... »
Are you ready to move beyond just managing people and start inspiring them? Today’s best leaders aren’t just giving orders; they’re building resilient, high-performing teams from the inside out. This isn’t about natural talent; it’s about a clear, actionable toolkit you can develop. Our guest, author and administrator Justin Long, shared a powerful insight: True ... »
Are you ready to travel the world without breaking the bank? In a recent chat with travel expert Julia Menez of Geo Breeze Travel, we uncovered the secrets to unlocking luxury travel using points and miles. Forget the common pitfalls and get ready for a smarter approach. Julia’s number one tip? Don’t start with a ... »
The photography and media licensing world is being reshaped by artificial intelligence, and the pace of change is accelerating. So, how can you not only survive but thrive? It’s all about a strategic approach. First, educate yourself. AI is a tool, not a replacement for your creative vision. Experiment with new platforms to see how ... »
Are you feeling overwhelmed by the constant hustle and pressure to be perfect? In a recent episode of the Expert Inside Interview, host John Golden sat down with psychologist Dr. Angelo Valenti, author of You’re Making This Way Too Hard, to discuss a different path—one that embraces simplicity, joy, and true fulfillment. In this powerful ... »
How do you turn a simple product—a mug made from a baseball bat—into a business generating tens of millions in sales? For Kris Dehnert, founder of Dugout Mugs, the answer lies in authenticity, focus, and a “fans first” mentality. In a recent podcast interview, Dehnert highlighted that his brand’s success comes from selling an experience, ... »
