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🎧 Shared Sales & Market Processes
Podcast Sales Processes / PodCast / Oct 27, 2019 / Posted by Hugh MacFarlane / 2416

🎧 Shared Sales & Market Processes

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The sales process has been around for many years, but the addition of the marketing process has changed the way that things are done. With two different processes, companies can integrate the two, changing the process as a whole, and how the final result is ultimately achieved. If the marketing process and sales process are not connected and cohesive, it can create detrimental inefficiencies. Hugh Macfarlane discusses this more in detail in this video interview, hosted by John Golden

This podcast is also a recorded live event you are welcome to view here: The Sales Process…and the Marketing Process

iTunes Podcast 

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About Author

As founder of align.me & author of ‘The Leaky Funnel’, Hugh’s on a mission to inject buyer-centric thinking into B2B businesses seeking growth. He created ‘the buyers journey’ to help shape sales and marketing processes around HOW businesses buy. Then workshop processes to shape strategy around WHY.

Author's Publications on Amazon

The Leaky Funnel Cover

The Leaky Funnel

by Hugh MacFarlane
The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organize and manage their combined Sales and Marketing resources. The central argument, that a new framework…
Buy on Amazon
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