We all face disasters in life. Sometimes when people have disasters, they don’t embrace it as an opportunity. They don’t move forward, and they let the disaster negatively define the rest of their lives. However, this doesn’t have to be the case. Adrian Gilpin, interviewed by John Golden, shares his story about how his disaster ... »
Very surprisingly, in 2017 we’re still having a conversation about Sales and Marketing Alignment. Sales are still complaining about lead quality, and many marketers are looking for a one-step lead solution. Often Marketing considers that it is responsible for causing interest in prospects, and Sales is responsible for revenue. Sales and Marketing need to be ... »
Cold email prospecting has taken off in the last few years and has changed the sales world. It opens up so many new opportunities, and a new way to get in touch with people and open new accounts. The technology surrounding cold emailing has also improved, making it easier than ever to utilize this sales ... »
Patrick Renvoise’s new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, was just released. It’s been 16 years since Patrick Renvoise published his first book on neuromarketing, which took the business world by storm. Interviewed by John Golden, Renvoise shares information about neuromarketing and persuasion in this expert sales interview. ... »
Sales and marketing alignment is a challenge that has come about in recent years. Especially as the sales industry has undergone a technological revolution, it is even more critical than ever to unify the sales and marketing teams. Maribeth Kuzmeski, interviewed by John Golden, discusses some changes that marketing people can make to help unite ... »
Most people associate “sales pitch” with a pushy salesperson trying to manipulate you into buying something. In reality, this isn’t a very accurate description, but the fact remains that a pushy message isn’t often well received. Instead of pushing your message onto potential buyers, John Livesay, interviewed by John Golden, explores ways to pitch, not ... »
95% of business don’t know what their competitive advantage is. This shocking statistic means that the vast majorities of companies are not promoting and utilizing their top skill sets that customers want, and are likely losing out on revenue. Jaynie Smith discusses competitive advantage in sales with John Golden. This podcast is also a recorded ... »
For a company, selecting software platforms for business operation is a major undertaking. What are the vital questions that must be answered, and what points should be addressed? Host John Golden sits down with Gabriel Gheorghui to discuss the process of how to select the best software for your company. Visite us on Apple Podcast ... »
Navigating a crisis? The best leaders don’t freeze—they act. In a recent podcast episode, Vervent CEO David Johnson shared his proven strategies for bold leadership in turbulent times. This isn’t just about surviving; it’s about building a resilient, adaptable organization ready to thrive in any climate. First, banish inaction. The biggest threat isn’t a competitor, ... »
Becoming a thought leader is more complex than ever. With AI-generated content flooding search results and social feeds, how can you stand out? In a recent episode of the Sales POP podcast, Dublin-based publicist Claire Mason, the “Queen of Thought Leadership,” shared her expert insights on building an authentic voice. This post distills her advice ... »
Monetizing a SaaS product is a tough challenge, but it doesn’t have to be a guessing game. Many companies fall into the trap of simply copying competitor pricing, but this can lead to a “race to the bottom.” In a recent episode of Sales POP!, pricing expert Bill Wilson shared a powerful message: your pricing ... »
Transforming Sales Coaching: Expert Strategies for Lasting Success Effective sales coaching is crucial for unlocking team potential and driving growth. This guide, based on an episode of Sales POP! with Dr. Deepak Bhootra of Jabulani Consulting, explores key strategies for modern sales leaders. Learn to overcome common coaching challenges like a lack of formal training ... »
Are you tired of marketing efforts that don’t deliver? In a recent podcast, marketing expert Sacha Awwa (Sacha Awwa Marketing Group, Uncomplicated Podcast host) and John Golden reveal how to stop wasting marketing budget and build lasting customer loyalty. This episode dives into common marketing mistakes like copycat marketing and channel overload. Learn to define ... »
Navigate the complex world of startup and small business funding with expert insights from Chris Van Dusen of Solyco Capital. This episode breakdown covers essential distinctions between Venture Capital (VC) and Private Equity (PE), guiding you on where your business fits in the investment landscape. Learn critical preparation steps for fundraising, including mastering key business ... »
