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🎧  The Power of Authenticity: Building Trust in Your Brand
Podcast Marketing / PodCast / Jan 8, 2024 / Posted by Lenya McGrath / 8

🎧 The Power of Authenticity: Building Trust in Your Brand

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In this podcast episode, John Golden from Sales POP Online Sales Magazine and Pipeline CRM, and Lenya McGrath, a seasoned marketing leader, discuss the importance of authenticity and alignment in branding. They emphasize the need for brands to connect with customers on a deeper level by showcasing their core beliefs. They caution against inauthenticity and stress the importance of living out the brand’s beliefs in every aspect of the business. They also discuss the challenges of aligning a modern, possibly virtual, or globally distributed organization and the role of the CEO in driving this alignment. They conclude by discussing the impact of COVID-19 on people’s alignment with their organizations.

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About Author

Lenya McGrath is a seasoned marketing leader with nearly two decades of experience. She has a strong track record of success in the wellness and other consumer goods industries, collaborating with challenger brands to unlock their full potential. She specializes in addressing critical pain points for clients, assisting them in discovering their competitive advantage, nurturing meaningful business growth, and establishing brand cohesion.

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