Sean is a principal at FitzMartin, leading mind and voice on sales and marketing strategy. Sean has spent the last 27 years running a B2B sales and marketing consultancy helping executives of businesses grow and overcome sales and marketing barriers based on groundbreaking research in behavioral change. He's an author, speaker, and advisor for Small to Mid-Sized businesses from $5MM to $250MM.
"Shift" explores 19 practical ideas that can transform your marketing efforts, and by natural extension, your profitability. It is not meant as a theoretical discussion, but a practical guide to help you add repeatability, measurability, accountability, and effectiveness to the budget you assign to marketing.