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🎧 Powering Up Lead Generation Thought Leadership Content
Podcast Leadership / PodCast / Dec 31, 2023 / Posted by Steve MacDonald / 45

🎧 Powering Up Lead Generation Thought Leadership Content


Spark Leads with Thought Leadership: Why Podcasts are Your Next Weapon

Is your marketing generating enough leads? Join John Golden and Steve McDonald as they dissect the power of thought leadership content and its impact on lead generation. Discover how podcasts can ignite interest, build trust, and propel your B2B success.

Today’s B2B buyers are self-directed researchers, demanding solutions before engaging. Thought leadership content bridges the gap, sparking early interest and initiating conversations.

Go beyond guest interviews and invite prospects and customers onto your podcast. This fosters relationships, gathers valuable insights, and opens doors to using podcast content as a sales tactic.

Unlocking Your Unique Voice: The Strategic Approach

Validate your unique perspective and beliefs through podcasts. Use them strategically to learn from your ideal customer profile (ICP) weekly and stay ahead of evolving buyer behaviors.

Make guests feel valued by offering them a platform to share their expertise. This builds trust and strengthens your podcast’s reputation.

Leverage executive thought leadership to connect with prospects authentically and establish credibility. Podcasts offer a potent platform for executives to share insights and build trust.

Maintain a high-quality guest roster to attract other thought leaders. This strengthens your reputation and attracts valuable collaborators.

Simplify Your Journey: Content Strategy Design

Content Strategy Design offers comprehensive solutions for podcast-enabled thought leadership. They handle everything from content creation to distribution, making it easier to establish your thought leadership presence.

Podcasting opens up a new level of lead generation for thought leadership content. Engage your audience, validate your unique perspective, and build authentic relationships to propel your B2B success.

Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.

About Author

Steve MacDonald is a C-Level executive marketer with over 18 years of B2B experience as a full-time + fractional CMO—currently the CEO of, a thought leadership content company, and the CEO of MarTech SaaS. Steve was the CMO of an international social media university. He has also been the CMO of a Hollywood startup, Director of Client Service, and Director of Strategy with Top 10 marketing agencies serving Fortune 500 clients. The leader of the Coalition for Brand Equity, who later became McDonalds' CMO, trained Steve.


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