Very surprisingly, in 2017 we’re still having a conversation about Sales and Marketing Alignment. Sales are still complaining about lead quality, and many marketers are looking for a one-step lead solution. Often Marketing considers that it is responsible for causing interest in prospects, and Sales is responsible for revenue. Sales and Marketing need to be focused on a common goal–and in the end, it all comes back to leads. Host John Golden interviews Dan McDade on the truth about leads.
This podcast is also a recorded live event you are welcome to view here: The Truth About Leads