Sales POP - Purveyors of Propserity
🎧 The Truth About Leads
Podcast Sales and Marketing / PodCast / Oct 16, 2019 / Posted by Dan McDade / 2757

🎧 The Truth About Leads

1 comment

Very surprisingly, in 2017 we’re still having a conversation about Sales and Marketing Alignment. Sales are still complaining about lead quality, and many marketers are looking for a one-step lead solution. Often Marketing considers that it is responsible for causing interest in prospects, and Sales is responsible for revenue. Sales and Marketing need to be focused on a common goal–and in the end, it all comes back to leads. Host John Golden interviews Dan McDade on the truth about leads.

This podcast is also a recorded live event you are welcome to view here: The Truth About Leads

iTunes Podcast 

About Author

Dan McDade is founder and CEO of PointClear, a lead generation, qualification and nurturing company that helps B2B companies with complex sales processes drive revenue. Dan is the author of the award-winning outbound sales and marketing blog, ViewPoint.

Author's Publications on Amazon

The Truth About Leads is a practical, easy-to-read book shedding light on the secrets that help you focus your B2B lead-generation efforts, align your sales and marketing organizations and drive revenue. Written by prospect development expert and PointClear founder and CEO Dan McDade, The Truth…
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Comments (1)


Sheila Koomson commented...

Very inspiring

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